The purpose of this Agreement is to establish the terms and conditions under which the Customer may purchase or use the Services as described in an Online Order Quotation. This Agreement, including the Online Order Quotation, Service Agreement and Data Processing Agreement (“DPA”) constitutes the entire agreement between the Customer and PureClarity with regard to the Services.

By accepting this Agreement, by accessing or using a Service, you agree to be bound by this Agreement.

1. Interpretation

1.1 The definitions and rules of interpretation in this clause apply in these Terms.
Active SKUs: set of unique product variants each with a single price and currency or Stock Keeping Units (SKUs) each with a single price and currency that are live and available to view on the Customer’s Property.
Analytics: set of Raw Data and Meta Data used by the PureClarity Software to determine relevance and personalized results.
Authorised Users: those employees, agents and independent contractors of the Customer who are authorised by the Customer to use the Services and the Documentation.
Base Plan: the starting Plan within the Subscription Model allocated to the Customer.
Billing Date: the first day of each month.
Business Day: a day other than a Saturday, Sunday or public holiday in England when banks in London are open for business.
Campaign Email: an email campaign which the Customer broadcasts through a 3rd party email broadcast system that embeds a call to the Software to render Zones.
Confidential Information: information that is proprietary or confidential and is either clearly labelled as such or identified as Confidential Information in clause 8.1.
Contracted Processor: means a Subprocessor;
Customer Segment: a group of similar Visitors identifiable by past and current behavioural activity for the purpose of providing personalised results.
Content: the data inputted by the Customer, Authorised Users, or PureClarity on the Customer’s behalf for the purpose of using the Services or facilitating the Customer’s use of the Services, including but not limited to campaigns, product information, Visitor’s personal details, searchandising terms and merchandising graphics.
Data: Collectively the Raw Data, Content and the Meta Data.
Data Feed: product, brand, category and user data transmitted to the PureClarity Software.
Data Storage: the storage of the Data and storage to hold a single image backup of such Data.
Data Protection Laws: means EU Data Protection Laws and, to the extent applicable, the data protection or privacy laws of any other country;
Documentation: the document made available to the Customer by PureClarity at which sets out a description of the Services and the user instructions for the Services.
EEA: means the European Economic Area;
EU Data Protection Laws: means EU Directive 95/46/EC, as transposed into domestic legislation of each Member State and as amended, replaced or superseded from time to time, including by the GDPR and laws implementing or supplementing the GDPR;
Effective Date: the date upon which the Customer installs or otherwise accesses the PureClarity Software and/or PureClarity Services
Free Trial: a period of time for the Customer to evaluate the PureClarity Software and PureClarity Services, free of charge, within the limits as set out on the PureClarity Website.
Full Data Feed: complete set of the Customer’s product, brand, category and user data transmitted to the Software with up to a maximum of 4 per day, not exceeding 100MB per feed, additional data feeds will be charged at the prevailing rate.
GDPR: means EU General Data Protection Regulation 2016/679;
Language: means one of the languages on the list of available languages provided by the PureClarity Software.
Meta Data: the aggregated data derived from analysing the Visitors’ behaviour.
Normal Business Hours: 9.00 am to 5.00 pm local UK time, each Business Day.
Online Quotation: the quotation, issued by PureClarity to the Customer, which details the Services to be provided, the limit allowances and the Subscription Fees, as amended from time to time in accordance with these Terms.
Personal Data: has the meaning given to it in the Data Protection Laws;
PCJS: means PureClarity JavaScript Snippet, which is installed on the Customer’s Property for the purpose of collecting Raw Data.
Personalized Campaign: a merchandising campaign that is personalised for an individual and/or the Customer Segment.
Platform Provisions: defined upper monthly limit allowances as detailed in the Order Online Quotation for number of Store Views, Languages, Staging Environment and Site Page Views per month.
Product Delta: a feed of product data transmitted to the PureClarity Software that contains one or more product changes and represents a small percentage of a whole product data feed.
Property: means any web page, app, or other online information technology property under the Customer’s control that sends data to the PureClarity Software.
PureClarity: PureClarity Technologies Limited, a company incorporated and registered in England and Wales with company number 8872063 and whose registered office is at Unit 8, 10 Great North Way, York Business Park, York, YO26 6RB.
PureClarity Software: the online PureClarity Software applications and products provided by PureClarity as part of the Services, known as PureClarity.
PureClarity Website: means and
Raw Data: the initial tracked data collected by the PCJS.
Services: the subscription services provided by PureClarity to the Customer under these Terms via “” or any other website notified to the Customer by PureClarity from time to time, as more particularly described in the Documentation, including the Support Services and Platform Provisions.
Site: means a single instance of a the Customer’s website running under one domain name.
Site Page View: the display of a web page on the site that contains the PCJS or a single Campaign Email.
Staging Environment: an environment made available to the Customer for the purpose of developing and testing the integration of the Software with the Customer’s Property limited to 5,000 Site Page Views per month and restricted to the Customer’s IP address.
Standard Contractual Clauses: is defined as agreement pursuant to the European Commission Decision of 5 February 2010 on standard contractual clauses for the transfer of personal data to processors established in third countries under the Regulation forming part of this DPA.
Store View: A single view of a Site restricted to one Language but capable of supporting multiple currencies.
Subprocessor: means any person appointed by or on behalf of PureClarity to process Personal Data on behalf of the Customer in connection with the Agreement.
Subscription Fees: the subscription fees payable by the Customer to the Supplier for the Software at the Platform Provisions and Support Services, as set out in the Order Confirmation.
Subscription Model: the collection of Subscription Plans based on upper monthly Site Page Views with associated Subscription Fees along with other Platform Provisions.
Subscription Plan: one in a series of successive levels that define the maximum Site Page Views allowable within a month, each Subscription Plan having a subscription fee associated with it based on the prevailing Subscription Model.
Subscription Term: has the meaning given in clause 3.1 (being the Initial Subscription Term together with any subsequent Renewal Periods).
Success Manager: appointed representative of PureClarity to the Customer to handle all account enquires.
Support Services: services relating to the hosting and user support of the PureClarity Software as outlined in the Support Policy.
Support Policy: PureClarity’s policy for providing support in relation to the Services.
Subscription Plan: one in a series of successive levels that define the maximum Site Page Views allowable within a month, each Subscription Plan having a subscription fee associated with it based on the prevailing Subscription Model.
Terms: these terms and conditions, as amended from time to time in accordance with clause 11 (Variations).
Visitor: a person who visits the Customer’s Property.
Zone: means a placeholder on the Customer’s Property for the purposes of rendering personalised site search and personalised merchandising results generated by the Software.

1.2 The terms, “Commission”, “Controller”, “Data Subject”, “Member State”, “Personal Data”, “Personal Data Breach”, “Processing” and “Supervisory Authority” shall have the same meaning as in the GDPR, and their cognate terms shall be construed accordingly
1.3 Clause, schedule and paragraph headings shall not affect the interpretation of these Terms.
1.4 A person includes an individual, corporate or unincorporated body (whether or not having separate legal personality) and that person’s legal and personal representatives, successors or permitted assigns.
1.5 A reference to a company shall include any company, corporation or other body corporate, wherever and however incorporated or established.
1.6 Unless the context otherwise requires, words in the singular shall include the plural and in the plural shall include the singular.
1.7 Unless the context otherwise requires, a reference to one gender shall include a reference to the other genders.
1.8 Save where expressly stated otherwise within these Terms, a reference to a statute or statutory provision is a reference to it as it is in force as at the Effective Date.
1.9 Save where expressly stated otherwise within these Terms, a reference to a statute or statutory provision shall include all subordinate legislation made as at the Effective Date under that statute or statutory provision.
1.10 A reference to writing or written includes faxes and e-mail.
1.11 References to clauses and schedules are to the clauses and schedules of these Terms; references to paragraphs are to paragraphs of the relevant schedule to these Terms.

2. Services

2.1 Subject to these Terms and Conditions, during the term of this Agreement, PureClarity grants to the Customer a non-exclusive, non-transferable, non-sublicensable license to use the PureClarity Software and PureClarity Services solely for the Customer’s internal business purposes, solely in accordance with the Documentation and solely for the scope for which the Customer pays the applicable fees and subject to the limitations on PureClarity’s website.
2.2 PureClarity shall, during the Subscription Term, provide the Services and make available the Documentation to the Customer on and subject to the terms of these Terms.
2.3 PureClarity shall use commercially reasonable endeavours to make the Services available 24 hours a day, seven days a week, except for: a) planned maintenance; and b) unscheduled maintenance, the procedure for which is set out in the Support Service Policy.
2.4 PureClarity will, as part of the Services and at no additional cost to the Customer, provide the Customer with PureClarity’s standard the Customer Support Services during Normal Business Hours in accordance with PureClarity’s Support Policy in effect at the time that the Services are provided. PureClarity may amend the Support Policy in its sole and absolute discretion from time to time.
2.5 the PureClarity Software is hosted in a multi-tenanted cloud environment; PureClarity reserves the right, at its sole discretion, to move this architecture to a similar environment at any point, and shall use its reasonable endeavours to provide the Customer with 30 days’ notice of such change.

3. Term

3.1 These Terms and Conditions will commence on the earlier of the date these Terms and Conditions are accepted by the Customer or the date the Customer installs or otherwise accesses PureClarity Software and/or PureClarity Services (the “Effective Date”).
3.2 Fourteen Day Trial. Upon the Customer’s initial sign-up for a Free Trial, the Customer will have a free, fourteen (14) day evaluation period (the “Trial Period”) for PureClarity Services commencing on the Effective Date, subject to the limitations on PureClarity’s website. If, at the end of the Trial Period, the Customer fails to sign up for a longer-term plan, the Terms and Conditions will automatically terminate unless PureClarity agrees, in its sole discretion, to extend the Trial Period.
3.3 After The Expiration Of The Trial Period. After the expiration of the Trial Period, the term of these Terms and Conditions shall continue for a three (3) month term (the “Initial Subscription Term”), unless the Customer signs up for a longer term through PureClarity website, subject to termination as set forth in this clause 3. Upon the expiration of each term, these Terms and Conditions shall automatically renew for successive periods of one (1) month (the “Renewal Period”) unless either party provides thirty (30) days’ notice prior to the end of the then-current term. The Initial Subscription Term together with any subsequent Renewal Periods shall constitute the Subscription Term.
3.4 Without affecting any other right or remedy available to it, either party may terminate these Terms with immediate effect by giving written notice to the other party if: a) the other party fails to pay any amount due under these Terms on the due date for payment and remains in default not less than 14 days after being notified in writing to make such payment; b) the other party commits a material breach of any other term of these Terms which breach is irremediable or (if such breach is remediable) fails to remedy that breach within a period of 14 days after being notified in writing to do so; c) the other party repeatedly breaches any of the terms of these Terms in such a manner as to reasonably justify the opinion that its conduct is inconsistent with it having the intention or ability to give effect to the terms of these Terms; d) the other party suspends, or threatens to suspend, payment of its debts or is unable to pay its debts as they fall due or admits inability to pay its debts or is deemed unable to pay its debts within the meaning of section 123 of the Insolvency Act 1986; e) the other party commences negotiations with all or any class of its creditors with a view to rescheduling any of its debts, or makes a proposal for or enters into any compromise or arrangement with its creditors other than for the sole purpose of a scheme for a solvent amalgamation of that other party with one or more other companies or the solvent reconstruction of that other party; f) a petition is filed, a notice is given, a resolution is passed, or an order is made, for or in connection with the winding up of that other party other than for the sole purpose of a scheme for a solvent amalgamation of that other party with one or more other companies or the solvent reconstruction of that other party; g) an application is made to court, or an order is made, for the appointment of an administrator, or if a notice of intention to appoint an administrator is given or if an administrator is appointed, over the other party; (h) the holder of a qualifying floating charge over the assets of that other party has become entitled to appoint or has appointed an administrative receiver; (i) a person becomes entitled to appoint a receiver over the assets of the other party or a receiver is appointed over the assets of the other party; (j) a creditor or encumbrancer of the other party attaches or takes possession of, or a distress, execution, sequestration or other such process is levied or enforced on or sued against, the whole or any part of the other party’s assets and such attachment or process is not discharged within 14 days; (k) any event occurs, or proceeding is taken, with respect to the other party in any jurisdiction to which it is subject that has an effect equivalent or similar to any of the events mentioned in clause 3.3 d) to clause 3.3 h) (inclusive); l) the other party suspends or ceases, or threatens to suspend or cease, carrying on all or a substantial part of its business; m) any warranty given by PureClarity in clause 7.4 of these Terms is found to be untrue or misleading; or n) in accordance with clause 11 (varation).
3.5 On termination of these Terms for any reason: a) all licences granted under these Terms shall immediately terminate; b) each party shall return and make no further use of any equipment, property, Documentation and other items (and all copies of them) belonging to the other party; c) any rights, remedies, obligations or liabilities of the parties that have accrued up to the date of termination, including the right to claim damages in respect of any breach of the agreement which existed at or before the date of termination shall not be affected or prejudiced; and d) delete all copies of the PCJS and Behavioural Merchandising Zones from all Properties and certify in writing to PureClarity within 3 business days of such deletion that the provisions of this clause 3.3d) have been complied with.

4. Obligations


4.1 PureClarity undertakes that the Services will be performed substantially in accordance with the Documentation and with reasonable skill and care.
4.2 The undertaking at clause 4.1 shall not apply to the extent of any non-conformance which is caused by use of the Services contrary to PureClarity’s instructions, or modification or alteration of the Services by any party other than PureClarity or PureClarity’s duly authorised contractors or agents. If the Services do not conform with the foregoing undertaking, PureClarity will, at its expense, use all reasonable commercial endeavours to correct any such non-conformance promptly, or use its reasonable endeavours to provide the Customer with an alternative means of accomplishing a similar result. Such correction or substitution constitutes the Customer’s sole and exclusive remedy for any breach of the undertaking set out in clause 7.1. Notwithstanding the foregoing, PureClarity: a) does not warrant that the Customer’s use of the Services will be uninterrupted or error-free; or that the Services, Documentation and/or the information obtained by the Customer through the Services will meet the Customer’s requirements; and b) is not responsible for any delays, delivery failures, or any other loss or damage resulting from the transfer of data over communications networks and facilities, including the internet, and the Customer acknowledges that the Services and Documentation may be subject to limitations, delays and other problems inherent in the use of such communications facilities.
4.3 This agreement shall not prevent PureClarity from entering into similar agreements with third parties, or from independently developing, using, selling or licensing documentation, products and/or services which are similar to those provided by PureClarity under these Terms.
4.4 PureClarity warrants that it has and will maintain all necessary licences, consents, and permissions necessary for the performance of its obligations under these Terms.

Customer Obligations

4.5 the Customer shall: a) provide PureClarity with: (i) all necessary co-operation in relation to these Terms; and (ii) all necessary access to such information as may be required by PureClarity; in order to provide the Services, including but not limited to Raw Data, Content, security access information and configuration services; b) comply with all applicable laws and regulations with respect to its activities under these Terms; c) carry out all other the Customer responsibilities set out in these Terms in a timely and efficient manner. In the event of any delays in the Customer’s provision of such assistance as agreed by the parties, PureClarity may adjust any agreed timetable or delivery schedule as reasonably necessary; and d) ensure that the Authorised Users use the Services and the Documentation in accordance with the terms and conditions of these Terms and shall be responsible for any Authorised User’s breach of these Terms;
4.6 the Customer shall not upload any Content during the course of its use of the Services that: a) is unlawful, harmful, threatening, defamatory, obscene, infringing, harassing or racially or ethnically offensive; b) facilitates illegal activity; c) depicts sexually explicit images; d) promotes unlawful violence; e) is discriminatory based on race, gender, colour, religious belief, sexual orientation, disability; or f) in a manner that is otherwise illegal or causes damage or injury to any person or property; and g) PureClarity reserves the right, without liability or prejudice to its other rights to the Customer, to disable the Customer’s access to, and to remove any material that breaches the provisions of this clause.
4.7 the Customer shall not license, sell, rent, lease, transfer, assign, distribute, display, disclose, or otherwise commercially exploit, or otherwise make the Services and/or Documentation available to any third party except the Authorised Users.
4.8 the Customer shall use all reasonable endeavours to prevent any unauthorised access to, or use of, the Services and, in the event of any such unauthorised access or use, promptly notify PureClarity.

5. Fees

5.1 the Customer shall pay the Subscription Fees to PureClarity for the Services in accordance with this clause 5 and the Online Quotation.
5.2 If PureClarity has not received payment within 14 days of each Billing Date, and without prejudice to any other rights and remedies of PureClarity: a) PureClarity may, without liability to the Customer, disable the Customer’s password, account and access to all or part of the Services and PureClarity shall be under no obligation to provide any or all of the Services while the invoice(s) concerned remain unpaid; and b) compensatory sums shall be charged and interest shall accrue on a daily basis on such due amounts in the sums and at the rates specified by the Late Payment of Commercial Debts (Interest) Act 1998 (as amended from time to time), commencing on the due date and continuing until fully paid, whether before or after judgment.
5.3 All amounts and fees stated or referred to in these Terms: a) shall be payable in the stated currency as set out in the Online Quotation; b) are, subject to clause 13.4b), non-cancellable and non-refundable; and c) are exclusive of any and all taxes, fees and duties or other amounts, including sales, use, withholding and value added taxes, which are levied or based upon these Terms.
5.4 If, at any time whilst using the Services, the Customer exceeds the allocated Platform Provisions, PureClarity shall charge the Customer, and the Customer shall pay, PureClarity’s additional charges as set out in the Online Quotation and the prevailing Subscription Model.
5.5 For the avoidance of doubt, the Subscription Fees do not include training courses in respect of the Customer’s utilisation of the Services or any product of the Services, other than those available on PureClarity website. Training courses are available on a charged basis, the details and cost of which are available on request from the Success Manager. Subscription Fees also do not include onboarding services, the details and cost of which are available on request from the Success Manager.
5.6 The Subscriptions Fees may increase by up to the Retail Price Index published by The Office of National Statistics for the UK. Any such increase shall be limited to once in any 12-month period, for which PureClarity shall give the Customer not less than 28 days written notice of the change.

6. Upgrades

6.1 In the event that the Site Page Views exceed the Base plan, as detailed in the Online Quotation, in any one month, PureClarity will automatically upgrade the Customer to a Plan within Subscription Model that does not exceed the used Site Page Views. This upgrade or any subsequent update made during the month will last for the duration of that month and will then revert to the Base Plan as detailed in the Online Quotation on the following month and be subject to this clause 6.1.
6.2 In the event that the number of Data Feeds exceeding the Platform Provisions (see Full Data Feeds), PureClarity will charge the Customer the upgrade fees as detailed in the Online Quotation.
6.3 the Customer may, from time to time during any Subscription Term, purchase additional Store Views and Data Feeds in excess of the allocated Platform Provisions as set out in the Online Quotation and/or additional add-on products and PureClarity shall grant access to the Services in accordance with the provisions of these Terms.

7. Data Processing & Protection


7.1 Each party shall comply with the applicable Data Protection Laws with respect to the processing of the Personal Data.
7.2 With respect to processing Personal Data the Customer shall be the data controller and PureClarity shall be a data processor
7.3 the Customer shall only supply to PureClarity, and PureClarity shall only process, in each case under or in relation to this Agreement, the Personal Data of Data Subjects falling within the categories and types specified in Schedule 1 (Data processing information).
7.4 the Customer warrants to PureClarity that it has the legal right to disclose all Personal Data that it does in fact disclose to PureClarity under or in connection with this Agreement.
7.5 PureClarity shall only process the Customer Personal Data during the Term subject to the other provisions of this Clause 7.

Data Security

7.6 Taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of Processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, Supplier shall in relation to the Personal Data implement appropriate technical and organizational measures to ensure a level of security appropriate to that risk, including, as appropriate, the measures referred to in Article 32(1) of the GDPR.
7.7 In assessing the appropriate level of security, PureClarity shall take account in particular of the risks that are presented by Processing, in particular from a Personal Data Breach.
7.8 PureClarity shall take reasonable steps to ensure the reliability of any employee, agent or contractor of any Subprocessor who may have access to Personal Data, ensuring in each case that access is strictly limited to those individuals who need to know / access the relevant Personal Data, as strictly necessary for the purposes of the Agreement, and to comply with applicable Data Protection Laws in the context of that individual’s duties to the Contracted Supplier, ensuring that all such individuals are subject to confidentiality undertakings or professional or statutory obligations of confidentiality.
7.9 PureClarity shall, in providing the Services, comply with its “Privacy and Security Policy” relating to the privacy and security of the Data.


7.10 PureClarity may subcontract to other companies to provide limited services on its behalf, provided that PureClarity complies with the provisions of this Clause. Any such subcontractors will be permitted to process personal data only to deliver the services PureClarity has retained them to provide, and they shall be prohibited from using personal data for any other purpose. PureClarity remains responsible for its subcontractors’ compliance with the obligations of this Agreement. Any subcontractors to whom PureClarity transfers personal data will have entered into written agreements with PureClarity requiring that the subcontractor abide by terms substantially similar to the Data Processing terms in this Agreement. A list of subcontractors/subprocessors is listed in Schedule 1, which maybe varied from time to time at the discretion of PureClarity.

Data Subject Rights

7.11 Taking into account the nature of the Processing, PureClarity shall assist the Customer by implementing appropriate technical and organisational measures, insofar as this is possible, for the fulfilment of the Customer’s obligations, as reasonably understood by the Customer, to respond to requests to exercise Data Subject rights under the Data Protection Laws.
7.12 PureClarity shall promptly notify the Customer if it receives a request from a Data Subject under any Data Protection Law in respect of Company Personal Data; and ensure that it does not respond to that request except on the documented instructions of the Customer or as required by applicable Data Protection Laws to which PureClarity is subject, in which case PureClarity shall to the extent permitted by applicable Data Protection Laws inform the Customer of that legal requirement before the Contracted Processor responds to the request.

Personal Data Breach

7.13 PureClarity shall notify the Customer without undue delay upon PureClarity becoming aware of a Personal Data Breach affecting Company Personal Data, providing the Customer with sufficient information to allow the Customer to meet any obligations to report or inform Data Subjects of the Personal Data Breach under the Data Protection Laws.
7.14 PureClarity shall co-operate with the Customer and take reasonable commercial steps as are directed by the Customer to assist in the investigation, mitigation and remediation of each such Personal Data Breach.

Deletion or return of Personal Data

7.15 PureClarity shall promptly and in any event within 10 business days of the date of cessation of any Services involving the Processing of Company Personal Data (the “Cessation Date”), delete and procure the deletion of all copies of those Company Personal Data.

Audit rights

7.16 PureClarity shall make available to the Customer on request all information necessary to demonstrate compliance with this Agreement, and shall allow for and contribute to audits, including inspections, by the Customer or an auditor mandated by the Customer in relation to the Processing of the Company Personal Data by the Contracted Processors.
7.17 Information and audit rights of the Customer only arise under section 10.1 to the extent that the Agreement does not otherwise give them information and audit rights meeting the relevant requirements of Data Protection Law.

Data Transfer

7.18 Regions. While providing the Service to the Customer, PureClarity uses third party service providers and subcontractors (“Sub-processors”) located in the USA and EU. Therefore, it is necessary for PureClarity to transfer the Customer Data to Sub-processors based on either the Data Processing Agreements which incorporate the Standard Contractual Clauses or by abiding to the EU-USA Privacy Shield. By accepting this Agreement, the Customer authorises PureClarity to enter into the required Data Processing Agreement(s), including where applicable the Standard Contractual Clauses, with Sub-processors on behalf of the Customer. PureClarity has implemented technical and organizational precautions defined in this DPA to protect the security and integrity of the Customer Data processed by PureClarity Infrastructure.
7.19 Application of Standard Contractual Clauses. The Standard Contractual Clauses will apply to the Customer Data that is transferred, either directly or via onward transfer, to Sub-processor located in USA or EU. The Standard Contractual Clauses will not apply to the Customer Data that is not transferred, either directly or via onward transfer, outside the EEA. Notwithstanding the foregoing, the Standard Contractual Clauses will not apply: if Sub-processor in question has adopted an alternative recognized compliance standard for the lawful transfer of personal data (such as Privacy Shield) outside the EEA.

Backup & Recovery

7.20 PureClarity shall follow its archiving procedures for the Data as set out in its “Backup and Recovery Policy”, as such document may be amended by PureClarity in its sole discretion from time to time. In the event of any loss or damage to Data, the Customer’s sole and exclusive remedy shall be for PureClarity to use reasonable commercial endeavours to restore the lost or damaged Data from the latest back-up of such Data maintained by PureClarity in accordance with the archiving procedure described in its “Backup & Recovery Policy”. PureClarity shall not be responsible for any loss, destruction, alteration or disclosure of Data caused by any third party (except those third parties sub-contracted by PureClarity to perform services related to the Customer Data maintenance and back-up).


7.21 the Customer shall own all right, title and interest in and to all of the Raw Data and Content and shall have sole responsibility for the legality, reliability, integrity, accuracy and quality of the Raw Data and Content.
7.22 PureClarity shall own all right, title and interest in and to all the Meta Data and shall have sole responsibility for the legality, reliability, integrity, accuracy and quality of the Meta Data.

Data Collection

7.23 the Customer or its agents must ensure that the PCJS is correctly installed in accordance with the instructions provided by PureClarity in order to allow Raw Data to be collected by the PureClarity Software. PureClarity shall not be responsible for any failure in the provision of the Services as a result of failure to comply with this clause.

8. Confidentiality

8.1 Each party may be given access to Confidential Information from the other party in order to perform its obligations under these Terms. A party’s Confidential Information shall not be deemed to include information that: a) is or becomes publicly known other than through any act or omission of the receiving party; b) was in the other party’s lawful possession before the disclosure; c) is lawfully disclosed to the receiving party by a third party without restriction on disclosure; d) is independently developed by the receiving party, which independent development can be shown by written evidence; or e) is required to be disclosed by law, by any court of competent jurisdiction or by any regulatory or administrative body.
8.2 Each party shall hold the other’s Confidential Information in confidence and, unless required by law, not make the other’s Confidential Information available to any third party or use the other’s Confidential Information for any purpose other than the implementation of these Terms.
8.3 Each party shall take all reasonable steps to ensure that the other’s Confidential Information to which it has access is not disclosed or distributed by its employees or agents in violation of the terms of these Terms.
8.4 Neither party shall be responsible for any loss, destruction, alteration or disclosure of Confidential Information caused by any third party.
8.5 the Customer acknowledges that details of the Services, and the results of any performance tests of the Services, constitute PureClarity’s Confidential Information.
8.6 PureClarity acknowledges that the Raw Data and the Content is the Confidential Information of the Customer.
8.7 PureClarity can use the Meta Data for other commercial purposes, insofar as such Meta Data is suitably anonymised so as to retain the anonymity of the Customer, and any the Customer or potential the Customer of the Customer.
8.8 This clause 8 shall survive termination of these Terms, however arising.
8.9 No party shall make, or permit any person to make, any public announcement concerning these Terms without the prior written consent of the other parties (such consent not to be unreasonably withheld or delayed), except as required by law, any governmental or regulatory authority (including, without limitation, any relevant securities exchange), any court or other authority of competent jurisdiction.

9. Indemnity

9.1 the Customer shall defend, indemnify and hold harmless PureClarity against claims, actions, proceedings, losses, damages, expenses and costs (including without limitation court costs and reasonable legal fees) arising out of or in connection with the Customer’s use of the Services and/or Documentation, provided that: a) the Customer is given prompt notice of any such claim; b) PureClarity provides reasonable co-operation to the Customer in the defence and settlement of such claim, at the Customer’s expense; and c) the Customer is given sole authority to defend or settle the claim.
9.2 PureClarity shall defend the Customer, its officers, directors and employees against any claim that the Services or Documentation infringes any patent effective as of the Effective Date, copyright, trade mark, database right or right of confidentiality, and shall indemnify the Customer for any amounts awarded against the Customer in judgment or settlement of such claims, provided that: a) PureClarity is given prompt notice of any such claim; b) the Customer provides reasonable co-operation to PureClarity in the defence and settlement of such claim, at PureClarity’s expense; and c) PureClarity is given sole authority to defend or settle the claim.
9.3 In the defence or settlement of any claim, PureClarity may procure the right for the Customer to continue using the Services, replace or modify the Services so that they become non-infringing or, if such remedies are not reasonably available, terminate these Terms on 2 Business Days’ notice to the Customer without any additional liability or obligation to pay liquidated damages or other additional costs to the Customer.
9.4 In no event shall PureClarity, its employees, agents and sub-contractors be liable to the Customer to the extent that the alleged infringement is based on: a) a modification of the Services or Documentation by anyone other than PureClarity; or b) the Customer’s use of the Services or Documentation in a manner contrary to the instructions given to the Customer by PureClarity; or c) the Customer’s use of the Services or Documentation after notice of the alleged or actual infringement from PureClarity or any appropriate authority.
9.5 The foregoing and clause 10.4b) state the Customer’s sole and exclusive rights and remedies, and PureClarity’s (including PureClarity’s employees’, agents’ and sub-contractors’) entire obligations and liability, for infringement of any patent, copyright, trade mark, database right or right of confidentiality.

10. Limitation Of Liability

10.1 This clause 13 sets out the entire financial liability of PureClarity (including any liability for the acts or omissions of its employees, agents and sub-contractors) to the Customer: a) arising under or in connection with these Terms; b) in respect of any use made by the Customer of the Services and Documentation or any part of them; and c) in respect of any representation, statement or tortious act or omission (including negligence) arising under or in connection with these Terms.
10.2 Except as expressly and specifically provided in these Terms: a) the Customer assumes sole responsibility for results obtained from the use of the Services and the Documentation by the Customer, and for conclusions drawn from such use. PureClarity shall have no liability for any damage caused by errors or omissions in any information, instructions or scripts provided to PureClarity by the Customer in connection with the Services, or any actions taken by PureClarity at the Customer’s direction; b) all warranties, representations, conditions and all other terms of any kind whatsoever implied by statute or common law are, to the fullest extent permitted by applicable law, excluded from these Terms; and c) the Services and the Documentation are provided to the Customer on an “as is” basis.
10.3 Nothing in these Terms excludes the liability of PureClarity: a) for death or personal injury caused by PureClarity’s negligence; or b) for fraud or fraudulent misrepresentation.
10.4 Subject to clause 10.2 and clause 10.3: a) PureClarity shall not be liable whether in tort (including for negligence or breach of statutory duty), contract, misrepresentation, restitution or otherwise for any loss of profits, loss of business, depletion of goodwill and/or similar losses or loss or corruption of data or information, or pure economic loss, or for any special, indirect or consequential loss, costs, damages, charges or expenses however arising under these Terms; and b) PureClarity’s total aggregate liability in contract (including in respect of the indemnity at clause 9.2), tort (including negligence or breach of statutory duty), misrepresentation, restitution or otherwise, arising in connection with the performance or contemplated performance of these Terms shall be limited to the total Subscription Fees paid, and actually received in cleared funds by PureClarity, for the Services during the 12 months immediately preceding the date on which the claim arose.

11. General Terms

Proprietary Rights

The Customer acknowledges and agrees that PureClarity and/or its licensors own all intellectual property rights in the Services and the Documentation. Except as expressly stated herein, these Terms do not grant the Customer any rights to, or in, patents, copyright, database right, trade secrets, trade names, trademarks (whether registered or unregistered), or any other rights or licences in respect of the Services or the Documentation.

PureClarity confirms that it has all the rights in relation to the Services and the Documentation that are necessary to grant all the rights it purports to grant under, and in accordance with, the terms of these Terms.

Force Majeure

PureClarity shall have no liability to the Customer under these Terms if it is prevented from or delayed in performing its obligations under these Terms, or from carrying on its business, by acts, events, omissions or accidents beyond its reasonable control, including, without limitation, strikes, lock-outs or other industrial disputes (whether involving the workforce of PureClarity or any other party), failure of a utility service or transport or telecommunications network, act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule, regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm or default of PureClaritys or sub-contractors, provided that the Customer is notified of such an event and its expected duration.


If there is an inconsistency between any of the provisions in the main body of these Terms and the Online Quotation, the provisions in the main body of these Terms shall prevail.


These Terms and Conditions may be amended by PureClarity upon thirty (30) days’ notice by posting notice on the PureClarity website and the Customer may terminate this Agreement without penalty upon notice to PureClarity within ten (10) days of the amendment. Notwithstanding the foregoing, in the event the parties enter into, or have entered into a formal written agreement, including, without limitation an agreement which the parties have electronically signed, the terms of that agreement shall control over the terms of these Terms and Conditions.


No failure or delay by a party to exercise any right or remedy provided under these Terms or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.

Rights and Remedies

Except as expressly provided in these Terms, the rights and remedies provided under these Terms are in addition to, and not exclusive of, any rights or remedies provided by law.


If any provision (or part of a provision) of these Terms is found by any court or administrative body of competent jurisdiction to be invalid, unenforceable or illegal, the other provisions shall remain in force.

If any invalid, unenforceable or illegal provision would be valid, enforceable or legal if some part of it were deleted, the provision shall apply with whatever modification is necessary to give effect to the commercial intention of the parties.

Entire Agreement

These Terms, and any documents referred to in them, constitute the whole agreement between the parties and supersede any previous arrangement, understanding or agreement between them relating to the subject matter they cover.

Each of the parties acknowledges and agrees that in entering into these Terms it does not rely on any undertaking, promise, assurance, statement, representation, warranty or understanding (whether in writing or not) of any person (whether party to these Terms or not) relating to the subject matter of these Terms, other than as expressly set out in these Terms.


The Customer shall not, without the prior written consent of PureClarity, assign, transfer, charge, sub-contract or deal in any other manner with all or any of its rights or obligations under these Terms.

PureClarity may at any time assign, transfer, charge, sub-contract or deal in any other manner with all or any of its rights or obligations under these Terms.

No Partnership or Agency

Nothing in these Terms is intended to or shall operate to create a partnership between the parties, or authorise either party to act as agent for the other, and neither party shall have the authority to act in the name or on behalf of or otherwise to bind the other in any way (including, but not limited to, the making of any representation or warranty, the assumption of any obligation or liability and the exercise of any right or power).

Third Party Rights

These Terms do not confer any rights on any person or party (other than the parties to these Terms and, where applicable, their successors and permitted assigns) pursuant to the Contracts (Rights of Third Parties) Act 1999.


Any notice required to be given under these Terms shall be in writing and shall be delivered by hand or sent by pre-paid first-class post or recorded delivery post to the other party at its address notified by that party for such purposes, or sent by fax to the other party’s fax number as notified in writing by one party to the other.

A notice delivered by hand shall be deemed to have been received when delivered (or if delivery is not in business hours, at 9 am on the first business day following delivery). A correctly addressed notice sent by pre-paid first-class post or recorded delivery post shall be deemed to have been received at the time at which it would have been delivered in the normal course of post. A notice sent by fax shall be deemed to have been received at the time of transmission (as shown by the timed printout obtained by the sender).

Governing Law

This agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) is governed by and must be construed in accordance with the law of England and Wales.


Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or its subject matter or formation (including non-contractual disputes or claims).

Schedule 1 – Data Processing Information

Categories of Data Subjects

  • Users of the Customers web and mobile applications.
  • the Customers’ Admin users.
  • Prospective PureClarity Customer.

Types of Personal Data

  • Weather in Data Subject’s locale
  • Geographical local of Data Subject
  • User Demographic Information – name, email address, age, gender, postal address
  • Device
  • Referrer Domain
  • Pages visited on site
  • Products, Categories, Brands viewed and purchase on site
  • Operating system
  • Search Engine
  • Search Keyword
  • UTM Parameters (i.e. any UTM tags associated with the link a the Customer clicked to arrive at the domain)
  • Additional custom demographic information, excluding forbidden data.

Prohibited Categories of Personal Data

The Customer hereby acknowledges and agrees that sending or storing any personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation is strictly forbidden.

Processing Activities

PureClarity shall process information to provide the Services pursuant to the Agreement. PureClarity shall process information sent by the Customer’s end users identified through the Customer’s implementation of the Services.


PureClarity use the following Subprocessors: Amazon Web Services (AWS) & DotDigital



PureClarity Technologies Limited (“We”, “Us”) are committed to protecting and respecting our visitors, our Customers and our Customers’ visitors privacy.

This policy (together with our Service Agreement, Data Processing Agreement and any other documents referred to on it) sets out the basis on which any personal data we collect, or is provided to us, from our visitors, our customers and our Customer’s visitors, will be processed by us. Please read the following carefully to understand our views and practices regarding how we process personal data and how we will treat it. By visiting or you are accepting and consenting to the practices described in this policy.

For the purpose of the GDPR, Data Protection Act 1998 (the Act) and other data protection legislation, the data controller is PureClarity Technologies Limited whose is registered with the ICO (Number: ZA155265).

This policy was last updated on 24 June 2019.

Scope of the Policy

This policy covers:

  • Visitors to our site (
  • Customers using our Services (
  • Data processed on behalf of our Customers relating to their Customers and their Personal Data (from our Customer’s website).
  • Source of our data sent to us or collect by Us (via our Customers website or via ecommerce integration using our platform extension or plug-in).

Information we may collect or is passed to us


We may collect and process the following data about visitors to our site:

  • Visitors may give us information about themselves by filling in forms on our site (our site) or by corresponding with us by phone, e-mail or otherwise. This includes information provide when filling out one of our forms including request a demo, request a quote, download a resource or contact us. The information may include name, address, e-mail address and phone number.
  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); pages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.


We collect our Customers’ login details and interactions within the admin console.

On our Customers’ websites with our extension/plug-in/API

Information we collect about each of our Customers’ visitors on our Customers’ site includes:

  • Weather in visitor’s location
  • Geographical location
  • Page views
  • Products, Categories, Brands viewed and purchase on site
  • Operating System/Device
  • Search Engine
  • Social Media source
  • UTM Parameters

Information pass to us either via a data feed or through an API integration with an ecommerce platform extension or plug-in (e.g. Magento, Shopify) includes:

    • User Demographic Information such as name, email address, age, gender, postal address, past orders and may include custom attributes defined by the Customer.

Data that we do not accept from our customers include any personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation.


Our website and Platform technology use cookies to distinguish visitors from other visitors. On our website this helps us provide a good experience when a visitor browses our website and also allows us to improve our site. On our Customers’ sites cookies help us enhance their visitors’ experience by providing products and promotions deemed relevant to the visitor.

For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

The basis for processing personal data is, as stated in the EU Personal Data Regulation (EU) 2016/679 (GDPR), the legitimate interest of the company based on customer relationship or other appropriate connection, namely:

      • delivery and development of our Services (to provide relevant product, category, brand recommendations and promotions to enhance the end user experience)
      • fulfilment of contractual obligations and other undertakings of the company,
      • management of customer relations,
      • analysing and profiling of customer or other data subject,
      • electronic direct marketing,
      • as part of our efforts to keep our site safe and secure

On our Customers’ sites we use profiling to identify the data subjects’ personal behavioral profiles, demographic relationships and shopping habits within the scope of our Customers’ websites. For more information please see our separate Cookie policy here.

Disclosure of information

We do not disclose personal data to external parties. We use subcontractors that process personal data on behalf of and for us. We outsource our Cloud Hosting Infrastructure to Amazon Web Services.

Where we store personal data

We have two active regions EU & US. We may transfer personal data outside of EU/EEA (the United States of America, Australia, Germany, Ireland, Israel, Japan, and the UK). We have taken care of suitable safeguards for the transfer. We use standard contractual clauses accepted by EU or Privacy Shield -framework where applicable.

How do we protect the data and how long do we store them?

In accordance with our ISO27001 certification, only those of our employees, who on behalf of their work are entitled to process customer data, are entitled to use a system containing personal data. Each user has a personal username and password to the system. The information is collected into databases that are protected by firewalls, passwords and other technical measures. The databases and the backup copies of them are in locked premises and can be accessed only by certain pre-designated persons.

We store the personal data for as long as is necessary considering the purpose of the processing. The maximum period is 2 years from the date when data subject has last time showed activity.

We regularly assess the need for data retention in light of the applicable legislation. In addition, we take reasonable measures to ensure that the personal data is not incompatible, obsolete or inaccurate considering the purpose of the processing. We rectify or delete such information without delay.

We take all steps reasonably necessary to ensure that our visitors’ data and Customers’ is treated securely and in accordance with this privacy policy

Visitors’ rights

As a data subject (a visitor to our site or our customers’ visitors) they have a right to inspect the personal data concerning themselves, which is stored in our databases, and a right to require rectification or erasure of the data, provided that the request has a legal basis. They also have a right to withdraw or change their consent.

As a data subject, they have a right, according to EU’s General Data Protection Regulation (applied from 25.5.2018) to object processing or request restricting the processing and lodge a complaint with a supervisory authority responsible for processing personal data.

Our visitors and our Customers’ visitors have the right to ask us not to process personal data for marketing purposes. We will usually inform our direct visitors to our site (before collecting data) if we intend to use data for such purposes or if we intend to disclose information to any third party for such purposes. Our visitors can exercise their right to prevent such processing by checking certain boxes on the forms we use to collect your data. Customers’ visitors wishing to exercise their rights can in the first instance contact our Customer; PureClarity provides a set of privacy tools to help manage the obligations of the GDPR, see here for more details.

The Act gives our visitors, our Customers and our Customers’ visitors the right to access information held about them. Visitors/Customer right of access can be exercised in accordance with the Act. There is no charge for this. We have a full Subject Access Request Procedure which available on request. In summary Subject Access Requests need to be made in writing and will require verification that the person exercising the right are the person whose data we hold.

Conditions and limitations on your rights

There may be conditions to or limitations on aforementioned rights imposed on us by other legislation including adhering to relevant tax laws in every jurisdiction where we trade.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Contact Us

If you have questions regarding this Policy or about the privacy practices of PureClarity, or which to make a Subject Access Request please contact us by email at, or at: PureClarity, Great North Way, York Business Park, YORK, YO26 6RB. Please note: If you are a visitor of one of our customers please direct your Subject Access Request directly to them in the first instance.



Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, our visitors and customers’ visitors choices regarding cookies and further information about cookies

What are cookies

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.
Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

Cookies on our websites

Our websites ( & use cookies to distinguish our visitors from other visitors to our website. This helps us to provide them with a good experience when they browse our website and also allows us to improve our site.

Essential cookies: We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.
Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies: These are used to recognise visitors when they return to our website. This enables us to personalise our content for our visitors and remember your preferences (for example, their choice of language or region).

Cookies we use:

Cookie Name Description Lifetime
pcvt_id Visitor tracker id forever
pcvt_ca Cookie acceptance forever
pcvt_tk Visitor token used to gain access to resources forever
pcvt_sc Session information Session forever
_ga Google Analytics forever
_ga Google Analytics throttle rate forever
__mmapiwsid Geo IP tracking maxmind forever

Cookies on our Customers’ websites

We use cookies to track visitors onsite behavior and consumer habits. We use both session and persistent cookies on the Service and we use different types of cookies to run the Service.

Functionality cookies: These are used to recognise visitors when they return to our Customers’ website. This enables us to personalise content to enrich their experience will more relevant products and promotions.

Cookies we use:

Cookie Name Description Lifetime
pc_cur last currency forever
pc_sessid, pc_sessid_ CIdentifier for the current session session (minutes)
Identifier for the use forever
pc_dbgm Information for the PureClarity Debug Bar forever

What are your choices regarding cookies

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. As an European citizen, under GDPR, you have certain individual rights.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

You can learn more about cookies and the following third-party website: AllAboutCookies



This document is PureClarity’s Backup Policy. It is the property of PureClarity and is a controlled document.

Our core service operates within a cloud environment hosted on Amazon Web Services (AWS). The AWS Infrastructure and the PureClarity platform have resilience and redundancy built in, therefore the likely impact on our service is low. The PureClarity platform has to operate 99.99% uptime. To mitigate any risk of service interruption the platform is monitored 365/24/7.

This Backup & Recovery policy forms part of the company’s ISO 9001 Quality Management System (QMS – certificate number 206024). The associated data security protection forms part of the company’s ISO27001 Information Security Management system (ISMS – certificate number 206109).

Aims & Scope

This policy’s aim is to protect all customer Data that is collected, stored and processed by the PureClarity platform from lost and ensure that Data that is backed up can be recovered. This includes both Raw Data and Meta Data.


The following back-up and recovery procedures are in place:

      • All Raw Data and Meta Data is backed up once a day.
      • The recovery process is tested every quarter.


Data: Collectively the Raw Data, Content and the Meta Data.
Meta Data: the aggregated data derived from analyzing the Visitors’ behavior.
PCJS: means the PureClarity JavaScript Snippet, which is installed on the customer’s Property for the purpose of collecting Raw Data.
Property: means any web page, app, or other online information technology property under the customer’s control that sends data to the Software.
Raw Data: the initial tracked data collected by the PCJS.



This Acceptable Use Policy describes prohibited uses and bounce and complaint limitations of the PureClarity Personalized Email service and its Email Service Providers (the “Service”). The examples described in this Policy are not exhaustive. We may modify this Policy at any time by posting a revised version on the PureClarity Support Center. By using the service or accessing the PureClarity Email System, you agree to the latest version of this Policy. If you violate the Policy we may suspend or terminate your use of the Service.

Prohibited Content

You will not create content within the Service and distribute, publish or facilitate the sending of unsolicited mail or other messages, promotions, advertising, or solicitations (like “spam”), including commercial advertising and informational announcements.

Please don’t use PureClarity to send anything offensive, to promote anything illegal, or to harass anyone. You may not send:

      • Emails offering to sell illegal goods or services
      • Emails that violate CAN-SPAM Laws
      • Offensive or Harmful content
      • Infringing content

Complaints and Bounces

We take email complaints and bounces seriously. As the Service is used by multiple organisations high bounce and complaint rates caused by individual applications could ultimately impact the deliverability of the system as a whole. Therefore PureClarity attempts to automatically blacklist any email address that results in a bounce or a complaint. As a guide we aim to keep bounce rates under 5% and complaints under 0.1%. You must ensure that previously unsubscribed emails, that you are aware of, have been imported into the PureClarity Email System and ensure any changes to a user’s email preferences are pushed to PureClarity using the PureClarity API or by regularly importing updates in the PureClarity administration console.

Thank you for taking the time to read our Acceptable Use Policy.

Version 1.1 – 21st April 2018



PureClarity is supported with a range of services and service levels to help ensure the solution operates 365/24/7 and you get the most out of the product. This policy document covers the scope of the various support services as well as how our Success and Support Teams will respond to your needs as defined by our Service Levels.

Support Services

PureClarity Support Service covers two areas:

      1. Application & Hosting Support – relating to the physical architecture, base operating architecture, backup systems and the PureClarity software (including the core and admin dashboard).
      2. Success Management & User Support – named Success Manager and support analysts providing advice and guidance on PureClarity and resolution management of Incidents.

Application & Hosting Support

Pro-active monitoring

The PureClarity Infrastructure is monitored 365/24/7 to ensure that it is operating at peak efficiency. Any degradation of the service is alerted to our support staff who will take the appropriate action and bring the system back to normal operation.

Schedule Maintenance

Wherever possible PureClarity will try to ensure that as little disruption as possible is made to the hosted environment with regards to any Scheduled Maintenance that takes place. Where possible we try to avoid any downtime as almost all systems are fully redundant, but the Scheduled Maintenance may put the service ‘At Risk’ of failure. Rarely maintenance may require a brief period of downtime. Notification will be given to you by email.

Software Updates

Software updates may address security fixes, critical patches, general maintenance functionality, new features and documentation and shall be made available at PureClarity’s discretion. If an update for PureClarity is made available it shall automatically replace the previous version.

Success Management & User Support

PureClarity has a dedicated success management and support team for users during normal working hours 9am to 5pm Monday to Friday UK Time, excluding UK Public Holidays (“Normal Working Hours). The Support Team provide advice and guidance on PureClarity and manage the resolution of incidents relating to the application software. Also you will have a named Success Manager who will be able to help you with PureClarity and ensure you get the best out of the software.

Your Success Manager

You can find your Success Manager’s contact details by logging into the PureClarity admin console and clicking on Help & Support > Support Centre.

Accessing the Support Team

The PureClarity Support Team is accessible via one or more of these methods during Normal Working Hours:

By Email: the Support Team email address is A support ticket shall be automatically created; and

Online: Incidents can be logged online using the Support Center. This portal can be accessed at All Incidents reported to the Support Team are logged and tracked in the Support Center Portal.

Support Team and Success Manager Support Cover

The following is covered by the Support Team and your Success Manager:

      • Help and guidance on the implementation of PureClarity
      • Advice and Help on the use of PureClarity.
      • Reporting of Incidents relating to the software or architecture and tracking to resolutions against our Service Levels.
      • Password Support.
      • Setting up of authorized users on the platform.
      • Support Center Portal

The Support Center provides a useful repository of user guides, technical implementation guides, FAQs and General information about PureClarity. It also gives you access to the PureClarity community so that you can share and swap ideas and help give direction to the future development of the product.

You can access the Support Center at or view the documentation at

Service Levels

The Service Levels that the PureClarity Support Team aim to achieve are as follows:

Level 1: Critical

Where PureClarity or a major part of the system is unavailable, and which is critical to the Client’s service delivery. Including search function not available or products not rendering in search results or recommenders.

Response Time: 15 minutes.

Resolution Time: 2 working hours from notification of problem.

N.B. Our architecture is monitored 365/24/7 and the architecture has redundancy built in. Engineers are notified immediately if their is degradation of the service.

Level 2: High

Where parts of the core data are not rendering correctly (e.g. a missing product or category information) but the solution is mainly operating correctly. This could be due to issues with data feeds from the Client’s 3rd party systems.

Response Time: 2 working hours from notification.

Resolution Time: 8 working hours from notification.

N.B. Data feeds can be analysed in the admin console to ensure that correctly formatted data is being passed to PureClarity. Each feed can be examined.

Level 3: Cosmetic/Minor

Any issue that does not stop all visitors from searching and having recommendations, does not cause an error page to be displayed, or does not cause any other error message. Includes potential styling issues, page layout formatting and other similar.

Response Time: 3 working hours from notification.

Resolution Time: 24 working hours from notification.

Resolution Times

Should a Resolution to any problem not be achievable within the resolution timeframe due to the physical length of time required to complete the fix or by factors outside of the control of PureClarity, the Client shall be duly notified of this and advised of the earliest possible resolution time.

Request for Information and Advice

We aim to respond to request for information as soon as possible and normally within 8 working hours of any request.

Service Credits

For each full sixty minutes that application is deemed to be a Level 1 Critical Incident (defined at PureClarity’s discretion) PureClarity shall give the Client a service credit equal to 1 day of the annual subscription fee up to 10% of the Client’s annual hosting fee (“Service Credit”).

Cash refunds shall not be provided. Service Credits shall not be provided to the Client if downtime is the result of: a) Scheduled Maintenance event, b) circumstances beyond PureClarity’s reasonable control, including, but not limited to: dDoS or other network attacks, upstream or 3rd party network outages, war, fire, flood, sabotage, labor disturbance, acts of government and c) client is in breach of any terms set out in the Order Confirmation.

Downtime is measured from the moment the Client notifies PureClarity’s help desk of a Level 1 critical incident to the time the application responds. Notification of Level 1 critical incident must occur at the time of the outage and not after the fact.

In order for the Client to receive a Service Credit on the Client account, the Client shall request in writing such credit within ten (10) business days after the Outage.

Total service credits within any 12 month term will be limited to 10% of the Client’s annual subscription fee.


PureClarity shall have the right to amend or change its support policy and also amend or withdraw the Service Credit scheme at any point.

Version 4.2 – 26th June 2019