How Does the AI Work?

Find out more about PureClarity's AI

Peter Brooksbank avatar
Written by Peter Brooksbank
Updated over a week ago

PureClarity is built on AI (Artificial Intelligence) and Big Data technology. It collects data about every one of your visitors, tracking their interactions with you onsite and offsite to build up a picture of their behaviour, their dislikes, likes, interests and habits.

This information is then used to present relevant and personalised results. PureClarity analyzes this data to see if there are any hidden Segments based behaviors you should be exploiting, e.g. “Camera Lovers.” You have the ability to drill down into this data; you can time slice and segment the information to get a deeper understanding of your visitors’ behavior and the performance of your site.

As visitors arrive on your site, PureClarity will change the recommended products and strategies based on their behavior during that very visit. PureClarity will show recommendations that worked on other visitors to maximize the chances of them seeing relevant results and buying on that visit.

PureClarity optimises the recommendation algorithm based on how much data is available. For sites without much data, PureClarity makes the most of the sparse data by implementing a content-based filtering recommendation system, which has really incredible results for some of our clients already – check out JewelStreet to learn more about that.

With more data, PureClarity uses a collaborative filtering algorithm, which means that the large amounts of data are analyzed to find the optimal cross-sells and upsells based on what your customers are looking at and buying right now. To see some of our stellar results from this kind of client, such as our client ZyroFisher.

The AI will never show two of the same strategies on the same page, and will work to minimize product duplication on the same page. Visitors can enjoy relevant, specific product recommendations without seeing any of the same content, guaranteed to increase your average order value and conversion rate – like for our client Green-tech.

PureClarity’s AI engine does A/B testing in the background, testing which strategy works best. If your customers respond best to cross-sells, PureClarity will favor those algorithms. If they prefer strategies which show more of the products that are popular on your site in real-time, PureClarity leans more towards that. Every recommender is optimised to be right for the customer, the page it’s on, and the overall trends on the site.

The engine also uses deep pattern mining AI techniques to find hidden Segments and use predictive behavior to present the most relevant results to individuals.

The AI can be combined with enriched personalisation to enhance the user’s experience; creating Segments to present promotions and products, categories and brands to specifically targeted users based on their behavior.

In short, what this all means is that your visitors are going to experience a completely personalised and optimised recommendation strategy that changes in real time as PureClarity collects more information about them, always optimised to maximize your conversion and average order value.

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