This Acceptable Use Policy describes prohibited uses and bounce and complaint limitations of the PureClarity Personalised Email service and its Email Service Providers (the “Service”). The examples described in this Policy are not exhaustive. We may modify this Policy at any time by posting a revised version on the PureClarity Support Center. By using the service or accessing the PureClarity Email System, you agree to the latest version of this Policy. If you violate the Policy we may suspend or terminate your use of the Service.


You will not create content within the Service and distribute, publish or facilitate the sending of unsolicited mail or other messages, promotions, advertising, or solicitations (like “spam”), including commercial advertising and informational announcements.

Please don’t use PureClarity to send anything offensive, to promote anything illegal, or to harass anyone. You may not send:

  • Emails offering to sell illegal goods or services

  • Emails that violate CAN-SPAM Laws

  • Offensive or Harmful content

  • Infringing content


We take email complaints and bounces seriously. As the Service is used by multiple organisations high bounce and complaint rates caused by individual applications could ultimately impact the deliverability of the system as a whole. Therefore PureClarity attempts to automatically blacklist any email address that results in a bounce or a complaint. As a guide we aim to keep bounce rates under 5% and complaints under 0.1%. You must ensure that previously unsubscribed emails, that you are aware of, have been imported into the PureClarity Email System and ensure any changes to a user’s email preferences are pushed to PureClarity using the PureClarity API or by regularly importing updates in the PureClarity administration console.

Thank you for taking the time to read our Acceptable Use Policy.

Version 1.1 – 21st April 2018

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