In PureClarity, Audience Segmentation or 'Segments' as defined in our admin, is a powerful way of being able to divide your customers into various groups based on 'conditions' such as products viewed, number of visits or interactions with personalised content.
Using Segments in PureClarity allows you to provide a further level of personalisation to a customer's journey by adding more granular, defined metrics beyond just "Everybody". This allows key audiences to be delivered campaigns with personalised content at the right time.
These guides will help you through the setup process and help you explore what you can achieve with our Segments feature:
Creating a Segment - How to build a targeted segment ready for campaigns
Where can you use Segments - Starting point for putting the segments into action
Understanding Segment Insights - Gain additional insights into your customers and potential new segments to create
Audiences - Automated attribution based on activity