In PureClarity, Audience Segmentation or 'Segments' as defined in our admin, is a powerful way of been able to divide your customers into various groups based on 'conditions' such as products viewed, number of visits to the site and even weather in the customers location.

Using Segments in PureClarity allows you to become more defined and granular when targeting customers with personalised content. It can also provide a further level of personalisation to a customer's journey on your site.

To find out more about how to build a Segment check out this article. If you want to know where you can use Segments in PureClarity then head to this article.

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