There are 5 types of feeds that the Magento 2 plugin can send:

This feed will contain data for all visible & enabled products in your store. It will send data for all product attributes and will send default pricing.

This feed will contain data for all visible & enabled categories in your store. It will send data for all category attributes.

This feed contains data for all Magento Customers within your store. It will send basic information about each customer that can then be used to Segment them within PureClarity.

When enabled, this feed will send “Brand” information. This could also be a Vendor or Manufacturer. A brand under most circumstances requires a name and an image in order to activate the brand recommender and search functionality in PureClarity. See the Brand feed page for more information.

A set of data regarding the last 12 months of orders, including which customers ordered what products. This helps to activate and kick start the data that PureClarity collects by allowing the system to begin mining common purchase patterns and associating buying activities to users.

Orders should only be imported only once. If orders are imported a second time they are dropped by the system so as to not duplicate data.