If you cannot place a Zone exactly where you want using standard widgets, then you can also add them using html tags directly in existing theme templates.
Depending on your display mode, the html needs to be slightly different. See the "Magento 2.x - Configuration - Mode" article for more information on display modes.
Client-side
If PureClarity is in "Client-side" mode, the html needs to be:
<div data-pureclarity="bmz:ZONE-ID;"></div>
Serverside
If PureClarity is in "Serverside" mode, the html needs to be:
<div data-serverside-pureclarity="bmz:ZONE-ID" data-pureclarity-bmz-id="ZONE-ID" class="pc_bmz" />
Zone ID
In both of the above examples, replace ZONE-ID with the PureClarity Zone id you wish to place there (e.g. HP-01) and this will be picked up by our script and the recommender will be inserted where you've place the HTML.