It can be useful to know which content your customers are interacting with. You can also segment customers based on what they interact with.
For all the recommender campaigns you create, PureClarity tracks which products customers click on and then purchase. The value of the products purchased in an order contribute to the click total of your site. You can use this to track how much revenue the recommenders contribute to your site.
You can view the click total for each zone and campaign. Our Recommender ROI analytics page shows details analytics for the products purchased via our recommenders.
If you show other types of content you can use the attribution settings to control what happens when a customer clicks on the content:
Specify an audience, and PureClarity will add the user to an automatic segment if they interact with the content. This is the easiest way of creating complex user experiences based on what the user does.
Remember that once a customer is part of an audience, they will always be part of the audience. A customer can be in many audiences.
In the example above, we have created a campaign with 2 images. If the customer clicks on the male runner, they will be added the audience, "male-running". We could then create new campaigns that are only shown to customers in the "male-running" audience.
Product to attribute
Sometimes content will relate to a particular product. If they click on the content we can treat it the same as clicking on the product in a recommender. This means if the user purchases the product, the campaign will be tracked with the value of that purchase.
In the example above, if a customer clicks on the image of the shoe, they will be taken to the product page - and PureClarity will record that this product has been clicked. If the customer purchases this shoe then the campaign will be credited with the sale. This is an excellent way of determining how well each campaign performs.
User attribute to set
As well as audiences, you can manually set the user attribute and value to set if the content is interacted with. Unlike audiences, the value for the user attribute is overwritten.
In the example above, we created a quick quiz to allow a customer to indicate their preferred drink type. You could use other sorts of content such as images just as easily. When the user clicks on the "Tea" button, the "drink-type" user attribute is set to "tea".
If the user came back later and was shown this same content and clicked "coffee", the user attribute, "drink-type" would update to be "coffee".