> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pureclarity.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Zones Overview

> Understanding PureClarity zones - the foundation for displaying personalized content across your website

PureClarity uses zones as designated areas across your website to display personalized, relevant content. These zones serve as containers for [campaigns](/features/campaigns/overview) and can appear on web pages and in automated email campaigns.

## What are Zones?

Zones are specific locations on your website where PureClarity can display dynamic content. The example below shows a homepage zone displaying personalized product recommendations:

<img src="https://mintcdn.com/pureclarity/XrseGmtERByAl6Lj/images/zp-1.webp?fit=max&auto=format&n=XrseGmtERByAl6Lj&q=85&s=8ac13182a9f0c3178ef5413f9116df13" alt="Example of a zone showing personalized product recommendations" width="1156" height="338" data-path="images/zp-1.webp" />

<Note>
  Campaigns determine what content appears in zones, when it appears, and who sees it. Zones are simply the containers where this personalized content is displayed.
</Note>

## Zone Limitations and Performance

* **Maximum 8 zones per page** to maintain optimal site performance
* **Multiple zones per page type** supported (e.g., header, sidebar, footer zones on product pages)
* **Cross-page consistency** - zones can appear on multiple page types with different content

## Zone Content Types

PureClarity supports various content types within zones:

### AI-Powered Content

* **AI Recommender** - PureClarity's algorithms automatically select optimal recommendation strategies
* **Automated personalization** based on customer behavior and preferences

### Manual Content

* **Manual Recommender** - Hand-curated product selections
* **Banner Images** - Single promotional images for special offers
* **Carousel** - Customizable image slideshows
* **HTML Content** - Custom HTML for maximum flexibility
* **Custom Content Types** - Create unique content formats for specific needs

<Tip>
  Start with AI Recommenders to leverage PureClarity's machine learning capabilities, then add manual content for specific promotional campaigns.
</Tip>

## Page Type Coverage

Zones can be placed on over 19 predefined page types:

### E-commerce Pages

* Homepage
* Product Pages
* Category Pages
* Search Results
* Basket/Cart Page
* Checkout Pages

### Customer Experience Pages

* My Account
* Order Confirmation
* My Recommendations
* Custom landing pages

<img src="https://mintcdn.com/pureclarity/XrseGmtERByAl6Lj/images/zp-2.webp?fit=max&auto=format&n=XrseGmtERByAl6Lj&q=85&s=666842ab23f09b20d55c3cd80ea70623" alt="Page type selection interface" width="836" height="159" data-path="images/zp-2.webp" />

<Info>
  You're not limited to predefined page types - zones can appear on any custom page type you define for your specific site structure.
</Info>

## Zone Placement Strategy

### High-Impact Locations

* **Above the fold** on homepage for maximum visibility
* **Product page sidebars** for cross-sell opportunities
* **Cart page** for upsell recommendations
* **Post-purchase** for related product discovery

### Performance Considerations

* **Mobile responsiveness** - ensure zones work across all devices
* **Load time impact** - balance personalization with site speed
* **User experience** - avoid overwhelming visitors with too many zones

<Warning>
  Strategic zone placement is crucial for success. Start with proven high-conversion locations before expanding to experimental placements.
</Warning>

## Getting Started with Zones

Ready to implement zones on your site?

<Info>
  Learn how to create and configure zones in our [Adding Zones](/features/zones/adding-zones) guide.
</Info>

### Best Practices

1. **Start simple** with 2-3 zones on key pages
2. **Use AI recommendations** initially to gather performance data
3. **Monitor analytics** to identify optimal zone placements
4. **Test different content types** to find what resonates with your audience
5. **Scale gradually** based on performance insights