> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pureclarity.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Feed Model

> Model about a brand. Sent in data feeds. Set empty array fields to empty array brackets (e.g. [ ]) not empty strings. The Image field is optional. This field is required so that PureClarity can display the brand logo (or other relevant image) in brand recommenders. Note that certain recommenders may display a blank image if this is not included. These recommenders can be modified via the template editor or disabled in the admin.

Model about a brand. Sent in data feeds.

<Note>
  Set empty array fields to empty array brackets (e.g. \[ ]) not empty strings.

  The Image field is optional. This field is required so that PureClarity can display the brand logo (or other relevant image) in brand recommenders. Note that certain recommenders may display a blank image if this is not included. These recommenders can be modified via the template editor or disabled in the admin.
</Note>

## Properties

<ParamField body="Id" type="string" required>
  This is a unique Id which is used to identify a brand. Each brand Id should be unique.
</ParamField>

<ParamField body="DisplayName" type="string" required>
  This is the name that will be Displayed on the brand recommenders
</ParamField>

<ParamField body="Image" type="string">
  An absolute URL pointing to the location of the image. This image is used when displaying brand recommenders. If possible, specify the URL without a protocol e.g. // instead of http\:// or https\://
</ParamField>

<ParamField body="Link" type="string">
  To allow brand recommenders to display brands that can be linked off to a brand page you should provide this field. This can be a relative or absolute URL pointing to a brand listing page. If using an absolute URL, specify the URL without a protocol e.g. // instead of http\:// or https\://
</ParamField>

<ParamField body="Description" type="string">
  A short, non-formatted description of the brand. This field should not contain any HTML
</ParamField>