> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pureclarity.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Types of Data Feeds

> Overview of the different types of data feeds that can be sent from Magento 2.x to PureClarity for personalization

The Magento 2.x plugin can send 5 different types of data feeds to PureClarity. Each feed serves a specific purpose in powering personalization and recommendations.

## Product Feed

Contains data for all **visible and enabled** products in your store.

**What's included:**

* All product attributes
* Default pricing information
* Product relationships and configurations
* Inventory status
* Product images and media

<Note>
  Only products that are visible in catalog and enabled will be included in the feed. Hidden or disabled products are automatically excluded.
</Note>

## Category Feed

Contains data for all **visible and enabled** categories in your store.

**What's included:**

* All category attributes
* Category hierarchy and relationships
* Category images and descriptions
* URL keys and navigation data

This feed helps PureClarity understand your store's structure and enables category-based recommendations and filtering.

## User Feed

Contains data for all registered **Magento customers** within your store.

**What's included:**

* Basic customer information
* Customer groups and segments
* Registration dates
* Account status

<Info>
  This data enables customer segmentation within PureClarity, allowing for personalized experiences based on customer attributes.
</Info>

## Brand Feed

When enabled, this feed sends **brand information** for your products.

**Requirements for activation:**

* Brand name (required)
* Brand image (required for full functionality)

**What's included:**

* Brand names and identifiers
* Brand images and logos
* Brand descriptions and metadata

<Tip>
  Brands can also represent vendors or manufacturers. A complete brand setup (name + image) activates brand recommenders and enhanced search functionality in PureClarity.
</Tip>

For setup instructions, see [Enabling the Brand Feed](/integrations/magento/magento-2/enabling-brand-feed).

## Order History Feed

Contains **historic order data** from the last 12 months.

**What's included:**

* Customer purchase history
* Product associations and purchase patterns
* Order values and frequencies
* Customer-product relationships

<Warning>
  Orders should only be imported once. If orders are imported a second time, they are automatically dropped by the system to prevent data duplication.
</Warning>

**Purpose:**
This feed provides crucial data for:

* Activating personalization algorithms
* Training recommendation engines
* Understanding purchase patterns
* Associating buying activities to customers

<Note>
  The order history feed is essential for "cold start" scenarios, giving PureClarity historical context to begin providing accurate recommendations immediately.
</Note>

## Feed Management

All feeds can be managed through:

* **Automatic scheduling** (nightly at 3am)
* **Real-time updates** (via indexing)
* **Manual execution** (on-demand)

For more information about when feeds run, see [When Data Feeds Run](/integrations/magento/magento-2/when-feeds-run).

To monitor feed status and troubleshoot issues, see [Feed Status Guide](/integrations/magento/magento-2/feed-status).