> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pureclarity.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Audiences

> Understanding automatically created segments through campaign attribution settings for advanced personalization

Audiences are automatically created segments in PureClarity that enable sophisticated user targeting and personalization based on customer interactions with your campaigns.

## What Are Audiences

<Info>
  An Audience is a segment that PureClarity automatically creates when customers interact with campaign content that has attribution settings configured.
</Info>

### Audience Creation Process

**Automatic generation occurs when:**

1. **Campaign created** with attribution settings enabled
2. **Customer interaction** with campaign content (click, view, etc.)
3. **Audience addition** configured in attribution settings
4. **Automatic segment** created and populated

### Audience vs. Manual Segments

**Audiences (Automatic)**

* Created through campaign attribution
* Populated automatically based on interactions
* Dynamic membership based on behavior
* No manual configuration required

**Manual Segments**

* Created manually with specific rules
* Static or rule-based membership
* Requires explicit configuration
* More control over criteria

## Campaign Attribution Settings

### Configuring Audience Addition

When creating or editing a campaign:

1. Navigate to campaign attribution settings
2. Enable "Add user to audience" option
3. Specify audience name or criteria
4. Configure interaction triggers

<Tip>
  Use descriptive audience names to easily identify and manage them later in your segments list.
</Tip>

### Interaction Triggers

**Common interaction types:**

* **Click events** - User clicks on campaign content
* **View events** - User views campaign for specified duration
* **Conversion events** - User completes desired action
* **Engagement events** - User interacts with specific elements

## Using Audiences for Personalization

### Content Personalization

<Note>
  Audiences can be used to show personalized content, and popups, enabling complex user experiences to be created quickly.
</Note>

**Personalization applications:**

* **Targeted campaigns** for specific audience members
* **Personalized recommendations** based on previous interactions
* **Custom messaging** tailored to audience characteristics
* **Progressive experiences** that build on previous engagements

### Advanced User Experiences

**Sequential campaign strategies:**

1. **Initial campaign** adds users to audience
2. **Follow-up campaigns** target audience members
3. **Progressive disclosure** of content or offers
4. **Behavioral triggers** for next-level personalization

### Multi-Channel Targeting

**Audience utilization across:**

* **Website campaigns** for returning audience members
* **Popup targeting** for specific audience segments
* **Email integration** (future functionality)

## Audience Management

### Viewing Audiences

**Location:** Segments list in PureClarity admin

**Audience display:**

* Listed alongside manual segments
* Clear identification as auto-created
* Membership count and activity
* Creation date and source campaign

### Audience Analytics

**Available insights:**

* Audience size and growth
* Interaction patterns and behavior
* Conversion rates for audience members
* Engagement metrics across campaigns

<Warning>
  Audiences are automatically managed - manual modification of audience membership is not currently supported.
</Warning>

## Future Functionality

### Planned Enhancements

**Import Capabilities**

* Import existing users into audiences
* Bulk audience population from external sources
* Historical data integration

**Export Features**

* Export email addresses of audience members
* Customer data extraction for external use
* Integration with email marketing platforms

<Info>
  Future updates will provide enhanced audience management capabilities including import/export functionality for greater flexibility.
</Info>

### Integration Possibilities

**Anticipated integrations:**

* **Email marketing platforms** for direct campaign targeting
* **CRM systems** for sales team follow-up
* **Analytics platforms** for deeper behavioral analysis
* **Customer service tools** for personalized support

## Best Practices

### Audience Strategy

**Effective audience creation:**

1. **Clear objectives** - Define what each audience represents
2. **Meaningful names** - Use descriptive audience naming conventions
3. **Strategic triggers** - Choose appropriate interaction points
4. **Progressive building** - Layer audiences for sophisticated targeting

### Campaign Planning

**Sequential campaign design:**

* **Entry campaigns** to populate initial audiences
* **Nurturing campaigns** for audience development
* **Conversion campaigns** for audience-specific offers
* **Retention campaigns** for continued engagement

### Performance Monitoring

<Tip>
  Regularly review audience performance to optimize campaign attribution settings and improve targeting effectiveness.
</Tip>

**Key metrics to track:**

* Audience growth rates
* Conversion performance by audience
* Engagement levels across audience segments
* Campaign effectiveness for different audiences

## Related Features

* [Segments Overview](/features/segments/overview)
* [Creating Segments](/features/segments/creating-segment)
* [Campaign Attribution](/features/campaigns/attribution-clicks)
* [Campaign Settings](/features/campaigns/preview-settings)