> ## Documentation Index
> Fetch the complete documentation index at: https://docs.pureclarity.com/llms.txt
> Use this file to discover all available pages before exploring further.

# User Explorer

> Comprehensive guide to using User Explorer for viewing, searching, and managing customer data in PureClarity

The User Explorer allows you to view, search, and manage information PureClarity holds about your customers, providing essential tools for data management and GDPR compliance.

## User Identification

<Info>
  PureClarity receives customer identification information when users log into your site or make purchases, enabling cross-device tracking and personalization.
</Info>

**Common identifiers include:**

* **B2B sites:** Account ID or company identifier
* **B2C sites:** Website's unique customer ID
* **Universal:** Email addresses for identification
* **Multi-device:** Consistent tracking across platforms

### Data Usage

Customer identification data serves two primary purposes:

1. **Segmentation** - Creating targeted customer groups
2. **Cross-device identification** - Recognizing users across multiple devices

## Searching for Users

### Search Functionality

To find specific users in your customer database:

1. Enter search term into the search box
2. Press Enter to execute search
3. Review matching results in the results area

<Note>
  Search terms must be complete and exact - full email addresses, account IDs, or user IDs are required.
</Note>

**Searchable fields:**

* Email addresses (full address required)
* Account ID (exact match)
* User ID (exact match)

<Tip>
  Partial searches are not supported - ensure you have the complete identifier for accurate results.
</Tip>

## Viewing User Details

### Accessing Customer Information

When PureClarity finds matching users:

1. Click the **Detail** button next to the user
2. View comprehensive customer data
3. Review all available information and activity

### Data Sources

The detailed view displays information from multiple sources:

**Customer Events**

* Login activities and account interactions
* Behavioral data and site engagement
* Profile information and preferences

**Order Tracking Events**

* Purchase history and transaction data
* Order values and product preferences
* Shopping patterns and frequency

**User Feeds**

* Additional customer data submitted via feeds
* Custom attributes and segmentation data
* Enhanced profile information

<Info>
  For technical details on data integration, see our [Custom Integration documentation](/integrations/custom/installation).
</Info>

## GDPR Compliance - Forget User

### Data Removal for Privacy Compliance

<Warning>
  The "Forget User" function permanently removes all potentially identifiable data about a user to comply with GDPR requirements.
</Warning>

**What gets removed:**

* All personally identifiable information
* Email addresses (stored as hashes)
* Account associations and identifiers
* Order history with personal details

### Forget User Process

1. **Select user** from search results
2. **Press Forget button** to initiate removal
3. **Confirm action** - this cannot be undone
4. **Wait for processing** - may take several hours

<Note>
  Once a user is forgotten, email addresses are stored as non-reversible hashes. You can verify forgetting occurred, but cannot identify the original email address.
</Note>

### Post-Forgetting Limitations

**Permanent restrictions after forgetting:**

* Cannot store new data for this user
* PureClarity will never send emails to forgotten users
* User will appear as "forgotten" in User Explorer
* No identifiable data will be visible

<Warning>
  There is no way to reverse the forget process or re-associate data with a forgotten user.
</Warning>

## Best Practices

### Data Management

1. **Regular audits** - Review customer data periodically
2. **GDPR requests** - Process data removal requests promptly
3. **Documentation** - Keep records of forget actions
4. **Verification** - Confirm user identity before forgetting

### Search Efficiency

<Tip>
  Keep a record of customer identifiers used in your integration to make user searches more efficient.
</Tip>

**Search optimization:**

* Use primary email addresses when available
* Keep customer ID formats consistent
* Document identifier schemes for your team

## Related Tools

* [GDPR Tools](/legal/gdpr/tools)
* [Data Explorers Overview](/support/general/data-explorers-overview)
* [Customer Segments](/features/segments/overview)
* [Privacy Policy](/legal/privacy/privacy-policy)