We are PureClarity
Why do we exist?

PureClarity was founded for one purpose – to maximize sales for businesses who trade online. We found one mistake that almost every ecommerce business was committing – treating all customers as one.

The fact is that every customer is different and likes to shop in a different way has driven us to build a highly innovative technology platform that observes shoppers’ behavior online, creates personalized relevant results and helps B2B & B2C ecommerce businesses increase their revenue.

That’s why we exist…plus our award winning technology is helping our customers elevate their online revenue by 26% using PureClarity’s AI based personalization.

AI Pioneers
Who are we?

PureClarity,  founded in 2014, is an award winning personalization platform that offers both B2C and B2B companies a powerful, easy-to-manage and affordable ecommerce personalization solution that has been proven to increase online sales, average order value and customer loyalty.

PureClarity is built using the decades of experience the senior team have working in the ecommerce and online software development industries.  Our co-founder and CEO, Dr Paul M. Gibson, has a PhD in Artificial Intelligence and has worked in ecommerce for over 15 years; our other co-founders were early pioneers in ecommerce with industrial experience dating back to the start of the internet.

The experts
our senior team


PureClarity is an award-winning personalization platform.

In 2016 we were awarded the prestigious IT Europa Software Excellence Award for “SaaS Solution of the Year” based on our innovative use of Artificial Intelligence.

The following year, in 2017, we won another IT Europa Software Excellence Award for “Big Data, IoT or Analytics Solution of the Year”based on our use of Big Data and Artificial Intelligence within a commercial setting.

And in 2018 we won the award a second time based on the results delivered to our clients.

Security Certified

PureClarity is ISO27001 & ISO9001 certified. 

ISO/IEC 27001:2005 is an international standard for information security management system (ISMS). Our ISMS covers policies and procedures that includes all legal, physical and technical controls involved in PureClarity’s information risk management processes.

We are also ISO9001 certified. ISO9001 is a series of standards for quality management systems. It is focused on meeting customer expectations and delivering customer satisfaction through continuous improvement and quality controlled processes.