We’ve improved how PureClarity handles several behind-the-scenes tasks by running more work in parallel. This helps important processing complete sooner, keeping your data and on-site experiences moving along more quickly—especially during busier periods.
These releases also include general stability and maintainability improvements. While they don’t change how the platform looks or works in the dashboard, they help PureClarity run more smoothly and consistently.
We’ve reduced the size of the PureClarity script that runs on your storefront by 8%, meaning faster page loads for every visitor. This is an automatic improvement — no action needed on your side.
PureClarity now automatically detects when a product or user feed is identical to the one already processed, and skips unnecessary reprocessing. This means faster data updates and less wasted processing time, especially for stores on scheduled feed submissions.
We resolved an issue that could prevent some advanced recommendation models — including collaborative filtering and frequently-bought-together suggestions — from generating. Stores using these features will see more consistent and accurate recommendations.
The PureClarity dashboard is now significantly faster when loading campaigns, segments, and zones. Pages that previously took several seconds to load are now near-instant, making it quicker to manage your personalisation strategy.
For stores using a custom integration, we’ve published a comprehensive API Reference with detailed documentation for all public endpoints, including request and response examples.
Updated our Shopify integration to comply with the latest Shopify Markets API changes, ensuring international stores continue to sync product and customer data correctly.
Improved how we process large data volumes, particularly for stores with extensive product catalogues. Feed processing is now more resilient and handles edge cases more gracefully.
