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DashboardImprovements
v4.103.3

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Smoother signup experience

We’ve simplified the signup process by removing the region selection step. All new accounts will now default to our EU region, making it quicker and easier for you to get started with PureClarity.

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Enhanced admin dashboard navigation

The admin dashboard’s tree navigation now features dynamic padding based on each node’s level. This small visual improvement makes it easier to scan and manage complex menus, helping you find what you need faster.
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New FeaturesDashboardImprovements
v4.103.2

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Explore your brands and categories with ease

We’ve introduced new Brand and Category Explorer components to your dashboard, making it simpler to browse and manage your store’s key segments. This gives you greater visibility and control over your merchandising, helping you optimize your store’s performance.

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Effortless client script generation

You’ll now find a “Generate ClientScript” button in the migration details view. This makes it faster and easier to obtain the integration script you need, streamlining your setup and reducing time to launch.
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New FeaturesFeedsImprovements
v4.102.2

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Enhanced collection hierarchy support

We’ve introduced support for collection hierarchies, making it easier to organize and manage your product collections. This gives you more flexibility and control over how your products are grouped and displayed to shoppers.

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Smarter category feed generation

Category feed generation has been improved to better reflect your store’s structure. This ensures your product categories are accurately represented, helping shoppers find what they’re looking for more quickly and improving their overall experience.
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ImprovementsIntegrations
v4.102.0

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Seamless migration from US to EU region

We’ve introduced support to help you migrate your PureClarity application from the US to the EU region. This makes it easier to align your store’s data location with your business needs or compliance requirements, ensuring a smooth transition with minimal disruption.
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PerformanceRecommendationsBug Fixes
v4.100.4

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Restored recommender performance insights

We’ve fixed an issue that was preventing accurate tracking of recommendation performance data in your dashboard. With this update, impression counts and performance metrics are now fully restored, giving you clear visibility into how your recommendations are engaging shoppers.

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More reliable recommendation reporting

By correcting how impression data is written and aggregated, your performance reports now reflect the true impact of PureClarity’s recommendations. This ensures you can confidently measure and optimize your store’s personalization strategies.
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PerformanceImprovements
v4.99.10

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Improved platform reliability

We’ve made behind-the-scenes improvements to how PureClarity manages data indexing. While you won’t see any changes in your dashboard, these updates help ensure a smoother, more consistent experience across the platform.
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PerformanceBug FixesIntegrations
v4.99.9

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Smoother feed processing for your store

We’ve reduced the chunk size for product feeds, helping prevent failures and ensuring your store’s data updates reliably. This means your product and user feeds are processed more smoothly, minimizing interruptions and delays.

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Improved BigCommerce integration

We fixed issues with the path to static content for BigCommerce stores in both production and development environments. Your store’s integration will now work seamlessly, providing a consistent experience for you and your customers.

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Enhanced onboarding experience

The action link for scheduling your onboarding call has been updated in the NextSteps area, making it easier for you to connect with our team and get started quickly.
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ImprovementsIntegrations
v4.99.8

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Improved platform reliability

We’ve made behind-the-scenes improvements to ensure a smoother, more consistent experience across the PureClarity platform. You can expect continued reliability and stability as you manage your store and integrations.
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ImprovementsPerformance
v4.99.7

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Improved platform reliability

We’ve made behind-the-scenes improvements to ensure PureClarity runs more smoothly and consistently for your store. While there are no visible changes this month, you can expect a more stable experience as we continue to refine our platform.
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ImprovementsPerformance
v4.99.6

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Improved platform reliability

We’ve made behind-the-scenes improvements to how PureClarity handles background tasks, ensuring a smoother and more consistent experience for your store. You can expect reliable performance as we continue to enhance our platform’s stability.
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PerformanceImprovements
v4.99.5

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Smoother experience for your customers

We’ve reduced the size of the PureClarity script chunks, making it easier for browsers to load and process your storefront personalization features. This improvement helps ensure faster, more reliable page loads for your visitors, with no action required on your part.
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ImprovementsDashboard
v4.99.4

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Improved platform reliability

We’ve made behind-the-scenes improvements to ensure PureClarity continues to deliver a smooth and consistent experience for you and your customers. The platform remains stable and reliable, so you can focus on growing your store with confidence.
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New FeaturesImprovements
v4.99.3

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Personalise your account profile

You can now upload, change, or remove a profile picture directly from the My Account area in the PureClarity admin. Your profile image is displayed alongside your account details, making it easy to put a face to your account.

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Improved platform reliability

This release includes a range of behind-the-scenes stability improvements that contribute to a smoother, more consistent day-to-day experience across the platform.
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PerformanceFeeds
v4.98.0

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Faster product feed processing

Product feed processing is now significantly faster, especially for stores with large catalogues. Product updates, pricing changes, and inventory adjustments will appear on your site recommenders sooner after a feed is submitted.

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Smarter handling of unchanged feeds

When a feed is submitted that is identical to the currently used feed, PureClarity now skips it automatically — saving time and ensuring your real changes are processed faster.

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Improved exclusion rule performance

Stores using recommender exclusion rules (by brand, attribute, or category) will see faster feed processing times, with no changes needed on your side.
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PerformanceImprovements
v4.97.1–v4.97.2

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Faster background processing for fresher results

We’ve improved how PureClarity handles several behind-the-scenes tasks by running more work in parallel. This helps important processing complete sooner, keeping your data and on-site experiences moving along more quickly—especially during busier periods.

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More reliable day-to-day operation

These releases also include general stability and maintainability improvements. While they don’t change how the platform looks or works in the dashboard, they help PureClarity run more smoothly and consistently.
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PerformanceFeedsRecommendations
v4.97.0

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Faster page loads for your customers

We’ve reduced the size of the PureClarity script that runs on your storefront by 8%, meaning faster page loads for every visitor. This is an automatic improvement — no action needed on your side.

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Smarter feed processing

PureClarity now automatically detects when a product or user feed is identical to the one already processed, and skips unnecessary reprocessing. This means faster data updates and less wasted processing time, especially for stores on scheduled feed submissions.

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Improved recommendation accuracy

We resolved an issue that could prevent some advanced recommendation models — including collaborative filtering and frequently-bought-together suggestions — from generating. Stores using these features will see more consistent and accurate recommendations.

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Dashboard performance improvements

The PureClarity dashboard is now significantly faster when loading campaigns, segments, and zones. Pages that previously took several seconds to load are now near-instant, making it quicker to manage your personalisation strategy.

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API documentation

For stores using a custom integration, we’ve published a comprehensive API Reference with detailed documentation for all public endpoints, including request and response examples.
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IntegrationsRecommendations
v4.96.0 – v4.96.3

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Shopify Markets support

Updated our Shopify integration to comply with the latest Shopify Markets API changes, ensuring international stores continue to sync product and customer data correctly.

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Better handling of large product catalogues

Improved how we process large data volumes, particularly for stores with extensive product catalogues. Feed processing is now more resilient and handles edge cases more gracefully.

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Reliability improvements

Various stability and reliability improvements across the platform, including better error handling and more resilient data synchronisation.