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PureClarity provides a comprehensive analytics suite that gives you deeper insights into your site’s performance, helping you optimize the personalized experience for better customer engagement and increased profitability.

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Site Analytics

Here you can see a deeper view of site statistics than just the dashboard showed you, showing you the trends over time. Site analytics overview
Site analytics provide historical trend data to help you understand long-term performance patterns and make data-driven decisions about your site optimization.

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Campaign Analytics

The Campaign analytics will give you insights into how all your Campaigns are performing collectively. Remember those tags from earlier? Now you can see how each tag is performing. For example, if you have two Campaigns aimed at first-time visitors, you’ll be able to see how those are doing altogether, rather than each campaign on its own. Campaign tag analytics
Use campaign tags to group related campaigns and analyze their collective performance. This helps you understand which types of campaigns work best for different customer segments.

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Content Analytics

This area is where you can see how each component of your website is performing. Content analytics dashboard See which products, categories and brands are most viewed compared to most purchased to see which could use a boost. Click on individual products to see the performance stats on an individual level, including which products are frequently bought together with it. Content drill-down analysis

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Key Content Insights

  • Product Performance: Compare view-to-purchase ratios to identify conversion opportunities
  • Category Analysis: Understand which product categories drive the most engagement
  • Brand Performance: See how different brands perform across your site
  • Cross-selling Opportunities: Discover products frequently bought together
You have the option to time-slice as needed to get the full grasp of performance across different periods.

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Zone Analytics

This part of the admin gives you a breakdown of which Zones of your site perform well and which don’t. Zone analytics performance Zone analytics help you understand:
  • Which areas of your site generate the most engagement
  • Where customers spend the most time
  • Which zones drive conversions
  • Areas that may need optimization

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Email Analytics

You can track view rates and click conversions using the Email Analytics to determine the success of your email campaigns.

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Email Metrics Include:

  • Open Rates: How many recipients opened your emails
  • Click-through Rates: Engagement with email content
  • Conversion Tracking: Sales generated from email campaigns
  • Performance Trends: Email campaign effectiveness over time
Email analytics help you optimize your email marketing strategy by showing which campaigns drive the best results and which may need improvement.

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Additional Analytics Resources

These guides will help you through the setup process and help you explore what you can achieve with our analytics feature:
Regular analysis of your PureClarity analytics helps you continuously improve personalization effectiveness and maximize ROI from your campaigns.
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