Access this report by clicking Analytics in the left menu, then selecting Product Attribution from the dropdown list.
Overview Dashboard
Time Period Controls
Use the time period buttons above the graphs to adjust the date range. Each graph shows current period data alongside previous period comparisons with change indicators.
Key Performance Metrics
The dashboard displays four primary graphs tracking PureClarity’s impact:Click Total Revenue
Measures: Revenue generated from PureClarity content interactions Interaction types:- Product clicks on PureClarity recommenders
- Campaign content clicks attributed to products
- Subsequent purchases of clicked products
This metric provides the best indication of revenue directly generated by PureClarity personalization.
Click Total as % of Revenue
Measures: Click Total as percentage of overall site revenue Purpose: Shows PureClarity’s contribution to total business performanceOrders Involving PureClarity
Measures: Number of orders where customers interacted with PureClarity content Insight: Customer engagement levels with personalization features% of Orders Involving PureClarity
Measures: Percentage of all orders that included PureClarity interactions Value: Overall penetration of personalization in customer journeysComparative Analysis
Average Order Value (AOV) Tracking
The system displays AOV statistics showing performance before and after PureClarity implementation.
- Based on imported historical orders
- Limited by available import timeframe
- May not fully reflect pre-PureClarity performance
- AOV for orders involving recommender interactions
- AOV for orders without PureClarity engagement
- Clear performance differential visualization
SKUs per Order Analysis
Tracking includes:- Average number of products per order (historical)
- Current performance with recommender engagement
- Performance without recommender interaction
- Cross-selling effectiveness measurement
Compare AOV and SKU metrics to understand PureClarity’s impact on both order value and basket size.
Order-Level Analysis
Detailed Order Information
Below the summary graphs, view comprehensive order details for all PureClarity-involved transactions: Order display format:- Order ID and date
- Customer information (when available)
- Revenue attribution details
- Campaign interaction data
Individual Order Insights
Click any order to access detailed information: Campaign Details- Specific campaign customer interacted with
- Campaign performance metrics
- Attribution tracking data
- Individual SKU details for clicked products
- Product performance analytics
- Cross-selling success rates
Selecting campaigns or products links to dedicated performance reports for deeper analysis.
Customer Intelligence
Customer Profile Analysis
For orders with customer identification: Customer Metrics:- Total visits and order history
- Last order date and frequency
- Average products per order
- Average order value
- Personalized recommendations for the customer
- Engagement patterns and preferences
- Customer journey analysis
Customer profiles include GDPR-relevant information. Ensure proper handling of personal data according to privacy regulations.
Customer Behavior Patterns
Available analytics:- Purchase frequency trends
- Product category preferences
- Seasonal buying patterns
- Loyalty and retention indicators
Data Export and Reporting
CSV Export Functionality
Download comprehensive attribution data by clicking the Download CSV button on the main report page.
- Complete order attribution data
- Customer interaction details
- Revenue impact measurements
- Campaign performance metrics
Report Usage
Best practices for data analysis:- Regular monitoring - Review weekly performance trends
- Comparative analysis - Track period-over-period improvements
- Campaign optimization - Use insights to refine strategies
- Customer segmentation - Identify high-value interaction patterns
Performance Optimization
Key Insights for Improvement
Revenue optimization:- Identify top-performing campaigns and replicate strategies
- Analyze underperforming content for optimization opportunities
- Track seasonal trends for campaign timing
- Monitor interaction rates across different content types
- Optimize recommender placement based on click data
- Refine targeting based on successful attribution patterns
Use attribution data to demonstrate PureClarity’s ROI and guide strategic decisions for enhanced personalization performance.