Audiences

Audiences are automatically created segments in PureClarity that enable sophisticated user targeting and personalization based on customer interactions with your campaigns.

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What Are Audiences

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Audience Creation Process

Automatic generation occurs when:

1. Campaign created with attribution settings enabled
2. Customer interaction with campaign content (click, view, etc.)
3. Audience addition configured in attribution settings
4. Automatic segment created and populated

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Audience vs. Manual Segments

Audiences (Automatic)

• Created through campaign attribution
• Populated automatically based on interactions
• Dynamic membership based on behavior
• No manual configuration required

Manual Segments

• Created manually with specific rules
• Static or rule-based membership
• Requires explicit configuration
• More control over criteria

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Campaign Attribution Settings

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Configuring Audience Addition

When creating or editing a campaign:

1. Navigate to campaign attribution settings
2. Enable “Add user to audience” option
3. Specify audience name or criteria
4. Configure interaction triggers

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Interaction Triggers

Common interaction types:

• Click events - User clicks on campaign content
• View events - User views campaign for specified duration
• Conversion events - User completes desired action
• Engagement events - User interacts with specific elements

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Using Audiences for Personalization

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Content Personalization

Personalization applications:

• Targeted campaigns for specific audience members
• Personalized recommendations based on previous interactions
• Custom messaging tailored to audience characteristics
• Progressive experiences that build on previous engagements

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Advanced User Experiences

Sequential campaign strategies:

1. Initial campaign adds users to audience
2. Follow-up campaigns target audience members
3. Progressive disclosure of content or offers
4. Behavioral triggers for next-level personalization

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Multi-Channel Targeting

Audience utilization across:

• Website campaigns for returning audience members
• Popup targeting for specific audience segments
• Email integration (future functionality)

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Audience Management

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Viewing Audiences

Location: Segments list in PureClarity admin Audience display:

• Listed alongside manual segments
• Clear identification as auto-created
• Membership count and activity
• Creation date and source campaign

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Audience Analytics

Available insights:

• Audience size and growth
• Interaction patterns and behavior
• Conversion rates for audience members
• Engagement metrics across campaigns

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Future Functionality

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Planned Enhancements

Import Capabilities

• Import existing users into audiences
• Bulk audience population from external sources
• Historical data integration

Export Features

• Export email addresses of audience members
• Customer data extraction for external use
• Integration with email marketing platforms

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Integration Possibilities

Anticipated integrations:

• Email marketing platforms for direct campaign targeting
• CRM systems for sales team follow-up
• Analytics platforms for deeper behavioral analysis
• Customer service tools for personalized support

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Best Practices

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Audience Strategy

Effective audience creation:

1. Clear objectives - Define what each audience represents
2. Meaningful names - Use descriptive audience naming conventions
3. Strategic triggers - Choose appropriate interaction points
4. Progressive building - Layer audiences for sophisticated targeting

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Campaign Planning

Sequential campaign design:

• Entry campaigns to populate initial audiences
• Nurturing campaigns for audience development
• Conversion campaigns for audience-specific offers
• Retention campaigns for continued engagement

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Performance Monitoring

Key metrics to track:

• Audience growth rates
• Conversion performance by audience
• Engagement levels across audience segments
• Campaign effectiveness for different audiences

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Related Features

• Segments Overview
• Creating Segments
• Campaign Attribution
• Campaign Settings