What Are Audiences
An Audience is a segment that PureClarity automatically creates when customers interact with campaign content that has attribution settings configured.
Audience Creation Process
Automatic generation occurs when:- Campaign created with attribution settings enabled
- Customer interaction with campaign content (click, view, etc.)
- Audience addition configured in attribution settings
- Automatic segment created and populated
Audience vs. Manual Segments
Audiences (Automatic)- Created through campaign attribution
- Populated automatically based on interactions
- Dynamic membership based on behavior
- No manual configuration required
- Created manually with specific rules
- Static or rule-based membership
- Requires explicit configuration
- More control over criteria
Campaign Attribution Settings
Configuring Audience Addition
When creating or editing a campaign:- Navigate to campaign attribution settings
- Enable “Add user to audience” option
- Specify audience name or criteria
- Configure interaction triggers
Use descriptive audience names to easily identify and manage them later in your segments list.
Interaction Triggers
Common interaction types:- Click events - User clicks on campaign content
- View events - User views campaign for specified duration
- Conversion events - User completes desired action
- Engagement events - User interacts with specific elements
Using Audiences for Personalization
Content Personalization
Audiences can be used to show personalized content, and popups, enabling complex user experiences to be created quickly.
- Targeted campaigns for specific audience members
- Personalized recommendations based on previous interactions
- Custom messaging tailored to audience characteristics
- Progressive experiences that build on previous engagements
Advanced User Experiences
Sequential campaign strategies:- Initial campaign adds users to audience
- Follow-up campaigns target audience members
- Progressive disclosure of content or offers
- Behavioral triggers for next-level personalization
Multi-Channel Targeting
Audience utilization across:- Website campaigns for returning audience members
- Popup targeting for specific audience segments
- Email integration (future functionality)
Audience Management
Viewing Audiences
Location: Segments list in PureClarity admin Audience display:- Listed alongside manual segments
- Clear identification as auto-created
- Membership count and activity
- Creation date and source campaign
Audience Analytics
Available insights:- Audience size and growth
- Interaction patterns and behavior
- Conversion rates for audience members
- Engagement metrics across campaigns
Audiences are automatically managed - manual modification of audience membership is not currently supported.
Future Functionality
Planned Enhancements
Import Capabilities- Import existing users into audiences
- Bulk audience population from external sources
- Historical data integration
- Export email addresses of audience members
- Customer data extraction for external use
- Integration with email marketing platforms
Future updates will provide enhanced audience management capabilities including import/export functionality for greater flexibility.
Integration Possibilities
Anticipated integrations:- Email marketing platforms for direct campaign targeting
- CRM systems for sales team follow-up
- Analytics platforms for deeper behavioral analysis
- Customer service tools for personalized support
Best Practices
Audience Strategy
Effective audience creation:- Clear objectives - Define what each audience represents
- Meaningful names - Use descriptive audience naming conventions
- Strategic triggers - Choose appropriate interaction points
- Progressive building - Layer audiences for sophisticated targeting
Campaign Planning
Sequential campaign design:- Entry campaigns to populate initial audiences
- Nurturing campaigns for audience development
- Conversion campaigns for audience-specific offers
- Retention campaigns for continued engagement
Performance Monitoring
Regularly review audience performance to optimize campaign attribution settings and improve targeting effectiveness.
- Audience growth rates
- Conversion performance by audience
- Engagement levels across audience segments
- Campaign effectiveness for different audiences