The User Explorer allows you to view, search, and manage information PureClarity holds about your customers, providing essential tools for data management and GDPR compliance.

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User Identification

PureClarity receives customer identification information when users log into your site or make purchases, enabling cross-device tracking and personalization.
Common identifiers include:
  • B2B sites: Account ID or company identifier
  • B2C sites: Website’s unique customer ID
  • Universal: Email addresses for identification
  • Multi-device: Consistent tracking across platforms

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Data Usage

Customer identification data serves two primary purposes:
  1. Segmentation - Creating targeted customer groups
  2. Cross-device identification - Recognizing users across multiple devices

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Searching for Users

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Search Functionality

To find specific users in your customer database:
  1. Enter search term into the search box
  2. Press Enter to execute search
  3. Review matching results in the results area
Search terms must be complete and exact - full email addresses, account IDs, or user IDs are required.
Searchable fields:
  • Email addresses (full address required)
  • Account ID (exact match)
  • User ID (exact match)
Partial searches are not supported - ensure you have the complete identifier for accurate results.

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Viewing User Details

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Accessing Customer Information

When PureClarity finds matching users:
  1. Click the Detail button next to the user
  2. View comprehensive customer data
  3. Review all available information and activity

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Data Sources

The detailed view displays information from multiple sources: Customer Events
  • Login activities and account interactions
  • Behavioral data and site engagement
  • Profile information and preferences
Order Tracking Events
  • Purchase history and transaction data
  • Order values and product preferences
  • Shopping patterns and frequency
User Feeds
  • Additional customer data submitted via feeds
  • Custom attributes and segmentation data
  • Enhanced profile information
For technical details on data integration, see our Custom Integration documentation.

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GDPR Compliance - Forget User

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Data Removal for Privacy Compliance

The “Forget User” function permanently removes all potentially identifiable data about a user to comply with GDPR requirements.
What gets removed:
  • All personally identifiable information
  • Email addresses (stored as hashes)
  • Account associations and identifiers
  • Order history with personal details

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Forget User Process

  1. Select user from search results
  2. Press Forget button to initiate removal
  3. Confirm action - this cannot be undone
  4. Wait for processing - may take several hours
Once a user is forgotten, email addresses are stored as non-reversible hashes. You can verify forgetting occurred, but cannot identify the original email address.

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Post-Forgetting Limitations

Permanent restrictions after forgetting:
  • Cannot store new data for this user
  • PureClarity will never send emails to forgotten users
  • User will appear as “forgotten” in User Explorer
  • No identifiable data will be visible
There is no way to reverse the forget process or re-associate data with a forgotten user.

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Best Practices

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Data Management

  1. Regular audits - Review customer data periodically
  2. GDPR requests - Process data removal requests promptly
  3. Documentation - Keep records of forget actions
  4. Verification - Confirm user identity before forgetting

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Search Efficiency

Keep a record of customer identifiers used in your integration to make user searches more efficient.
Search optimization:
  • Use primary email addresses when available
  • Keep customer ID formats consistent
  • Document identifier schemes for your team