User Identification
PureClarity receives customer identification information when users log into your site or make purchases, enabling cross-device tracking and personalization.
- B2B sites: Account ID or company identifier
- B2C sites: Website’s unique customer ID
- Universal: Email addresses for identification
- Multi-device: Consistent tracking across platforms
Data Usage
Customer identification data serves two primary purposes:- Segmentation - Creating targeted customer groups
- Cross-device identification - Recognizing users across multiple devices
Searching for Users
Search Functionality
To find specific users in your customer database:- Enter search term into the search box
- Press Enter to execute search
- Review matching results in the results area
Search terms must be complete and exact - full email addresses, account IDs, or user IDs are required.
- Email addresses (full address required)
- Account ID (exact match)
- User ID (exact match)
Partial searches are not supported - ensure you have the complete identifier for accurate results.
Viewing User Details
Accessing Customer Information
When PureClarity finds matching users:- Click the Detail button next to the user
- View comprehensive customer data
- Review all available information and activity
Data Sources
The detailed view displays information from multiple sources: Customer Events- Login activities and account interactions
- Behavioral data and site engagement
- Profile information and preferences
- Purchase history and transaction data
- Order values and product preferences
- Shopping patterns and frequency
- Additional customer data submitted via feeds
- Custom attributes and segmentation data
- Enhanced profile information
For technical details on data integration, see our Custom Integration documentation.
GDPR Compliance - Forget User
Data Removal for Privacy Compliance
The “Forget User” function permanently removes all potentially identifiable data about a user to comply with GDPR requirements.
- All personally identifiable information
- Email addresses (stored as hashes)
- Account associations and identifiers
- Order history with personal details
Forget User Process
- Select user from search results
- Press Forget button to initiate removal
- Confirm action - this cannot be undone
- Wait for processing - may take several hours
Once a user is forgotten, email addresses are stored as non-reversible hashes. You can verify forgetting occurred, but cannot identify the original email address.
Post-Forgetting Limitations
Permanent restrictions after forgetting:- Cannot store new data for this user
- PureClarity will never send emails to forgotten users
- User will appear as “forgotten” in User Explorer
- No identifiable data will be visible
There is no way to reverse the forget process or re-associate data with a forgotten user.
Best Practices
Data Management
- Regular audits - Review customer data periodically
- GDPR requests - Process data removal requests promptly
- Documentation - Keep records of forget actions
- Verification - Confirm user identity before forgetting
Search Efficiency
Keep a record of customer identifiers used in your integration to make user searches more efficient.
- Use primary email addresses when available
- Keep customer ID formats consistent
- Document identifier schemes for your team