OVERVIEW
PureClarity Technologies Limited (“We”, “Us”) are committed to protecting and respecting our visitors, our Customers and our Customers’ visitors privacy. This policy (together with our Service Agreement, Data Processing Agreement and any other documents referred to on it) sets out the basis on which any personal data we collect, or is provided to us, from our visitors, our customers and our Customer’s visitors, will be processed by us. Please read the following carefully to understand our views and practices regarding how we process personal data and how we will treat it. By visiting docs.pureclarity.com or admin.pureclarity.com you are accepting and consenting to the practices described in this policy. For the purpose of the GDPR, Data Protection Act 1998 (the Act) and other data protection legislation, the data controller is PureClarity Technologies Limited whose is registered with the ICO (Number: ZA155265). This policy was last updated on 24 June 2019.SCOPE OF THE POLICY
This policy covers:- Visitors to our site (www.pureclarity.com)
- Customers using our Services (admin.pureclarity.com)
- Data processed on behalf of our Customers relating to their Customers and their Personal Data (from our Customer’s website).
- Source of our data sent to us or collect by Us (via our Customers website or via ecommerce integration using our platform extension or plug-in).
INFORMATION WE MAY COLLECT OR IS PASSED TO US
ON WWW.PURECLARITY.COM
We may collect and process the following data about visitors to our site:- Visitors may give us information about themselves by filling in forms on our site www.pureclarity.com (our site) or by corresponding with us by phone, e-mail or otherwise. This includes information provide when filling out one of our forms including request a demo, request a quote, download a resource or contact us. The information may include name, address, e-mail address and phone number.
- Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
- Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); pages you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
ON ADMIN.PURECLARITY.COM
We collect our Customers’ login details and interactions within the admin console.ON OUR CUSTOMERS’ WEBSITES WITH OUR EXTENSION/PLUG-IN/API
Information we collect about each of our Customers’ visitors on our Customers’ site includes:- Weather in visitor’s location
- Geographical location
- Page views
- Products, Categories, Brands viewed and purchase on site
- Operating System/Device
- Search Engine
- Social Media source
- UTM Parameters
- User Demographic Information such as name, email address, age, gender, postal address, past orders and may include custom attributes defined by the Customer.
COOKIES
Our website and Platform technology use cookies to distinguish visitors from other visitors. On our website this helps us provide a good experience when a visitor browses our website and also allows us to improve our site. On our Customers’ sites cookies help us enhance their visitors’ experience by providing products and promotions deemed relevant to the visitor. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.LEGAL BASIS OF PROCESSING INFORMATION
The basis for processing personal data is, as stated in the EU Personal Data Regulation (EU) 2016/679 (GDPR), the legitimate interest of the company based on customer relationship or other appropriate connection, namely:- delivery and development of our Services (to provide relevant product, category, brand recommendations and promotions to enhance the end user experience)fulfilment of contractual obligations and other undertakings of the company,management of customer relations,analysing and profiling of customer or other data subject,electronic direct marketing,as part of our efforts to keep our site safe and secure