The settings page allows you to configure various aspects of your PureClarity implementation, from basic store information to privacy compliance and feature-specific options.

​
Store Settings

Configure fundamental information about your store that PureClarity uses for analytics and personalization.

​
Basic Configuration

Timezone
  • Controls the timezone for your store location
  • Used primarily for analytics reporting
  • Determines start/end dates for campaigns and popups
Currency
  • Specifies your store’s default currency
  • Displays throughout the admin interface
  • Used as fallback when currency data is unavailable
Accurate timezone and currency settings ensure proper analytics reporting and campaign scheduling.

​
Traffic Filtering

IP Filter
Exclude specific IP addresses to prevent artificial inflation of page views and analytics data.
Common use cases:
  • External uptime monitoring tools
  • Office traffic exclusion
  • Testing and development traffic
  • Bot and automated service traffic
Content is still returned for filtered IPs - only analytics tracking is prevented.

​
Search Recommender Settings

Configure how PureClarity handles product recommendations on search result pages.

​
Search Configuration

Search URL
  • URL path for search results pages
  • Usually uses platform defaults
  • Customize for bespoke implementations
Query String Parameter
  • Parameter appended to search URLs
  • Platform-specific configuration
  • Required for proper search integration
Only modify search settings if using custom search implementations or non-standard platform configurations.

​
Notification Settings

Control automated email notifications for important system events.

​
Feed Monitoring

Feed Failure Notifications
  • Email alerts when product feeds fail to process
  • Sent to account holder automatically
  • Enables quick response to data sync issues
Since feeds control products, categories, and brands in PureClarity, prompt notification of failures helps maintain accurate recommendations.

​
Customer Privacy Settings

Ensure compliance with privacy laws like GDPR and CCPA through proper tracking consent management. Only track shoppers when cookie consent obtained
When enabled, prevents PureClarity from using cookies until explicit consent is received from visitors.
Behavior when enabled:
  • No cookie tracking until consent event received
  • Personalization limited until consent granted
  • Compliance with GDPR and CCPA requirements
Behavior when disabled:
  • Always tracks users via cookies
  • Full personalization from first visit
  • May not comply with strict privacy laws

​
Platform-Specific Handling

BigCommerce Users
  • Automatically handled by BigCommerce cookie consent banner
  • No additional action required
  • Seamless integration with platform tools
Other Platforms
  • Requires manual consent implementation
  • See Tracking Consent documentation
  • Custom consent event integration needed
For detailed implementation guidance, review our tracking consent documentation.

​
Recommender Settings

Configure default behavior for product recommendation display across your store.

​
Display Parameters

Minimum Recommender Items
  • Default minimum products to show
  • Recommender hidden if threshold not met
  • Can be overridden per campaign
Maximum Recommender Items
  • Default maximum products to display
  • Controls recommendation density
  • Campaign-level override available
These settings provide sensible defaults while allowing campaign-specific customization when needed.

​
Best Practices

​
Configuration Management

  1. Regular review - Audit settings quarterly
  2. Test changes - Verify functionality after modifications
  3. Document changes - Keep records of configuration updates
  4. Monitor impact - Track analytics after setting changes

​
Privacy Compliance

Essential considerations:
  • Enable consent tracking for GDPR compliance
  • Review local privacy law requirements
  • Test consent flow thoroughly
  • Monitor compliance effectiveness