PureClarity uses zones as designated areas across your website to display personalized, relevant content. These zones serve as containers for campaigns and can appear on web pages and in automated email campaigns.

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What are Zones?

Zones are specific locations on your website where PureClarity can display dynamic content. The example below shows a homepage zone displaying personalized product recommendations: Example of a zone showing personalized product recommendations
Campaigns determine what content appears in zones, when it appears, and who sees it. Zones are simply the containers where this personalized content is displayed.

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Zone Limitations and Performance

  • Maximum 8 zones per page to maintain optimal site performance
  • Multiple zones per page type supported (e.g., header, sidebar, footer zones on product pages)
  • Cross-page consistency - zones can appear on multiple page types with different content

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Zone Content Types

PureClarity supports various content types within zones:

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AI-Powered Content

  • AI Recommender - PureClarity’s algorithms automatically select optimal recommendation strategies
  • Automated personalization based on customer behavior and preferences

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Manual Content

  • Manual Recommender - Hand-curated product selections
  • Banner Images - Single promotional images for special offers
  • Carousel - Customizable image slideshows
  • HTML Content - Custom HTML for maximum flexibility
  • Custom Content Types - Create unique content formats for specific needs
Start with AI Recommenders to leverage PureClarity’s machine learning capabilities, then add manual content for specific promotional campaigns.

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Page Type Coverage

Zones can be placed on over 19 predefined page types:

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E-commerce Pages

  • Homepage
  • Product Pages
  • Category Pages
  • Search Results
  • Basket/Cart Page
  • Checkout Pages

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Customer Experience Pages

  • My Account
  • Order Confirmation
  • My Recommendations
  • Custom landing pages
Page type selection interface
You’re not limited to predefined page types - zones can appear on any custom page type you define for your specific site structure.

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Zone Placement Strategy

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High-Impact Locations

  • Above the fold on homepage for maximum visibility
  • Product page sidebars for cross-sell opportunities
  • Cart page for upsell recommendations
  • Post-purchase for related product discovery

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Performance Considerations

  • Mobile responsiveness - ensure zones work across all devices
  • Load time impact - balance personalization with site speed
  • User experience - avoid overwhelming visitors with too many zones
Strategic zone placement is crucial for success. Start with proven high-conversion locations before expanding to experimental placements.

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Getting Started with Zones

Ready to implement zones on your site?
Learn how to create and configure zones in our Adding Zones guide.

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Best Practices

  1. Start simple with 2-3 zones on key pages
  2. Use AI recommendations initially to gather performance data
  3. Monitor analytics to identify optimal zone placements
  4. Test different content types to find what resonates with your audience
  5. Scale gradually based on performance insights