INTRODUCTION
THIS AGREEMENT CONSTITUTES A BINDING CONTRACT ON YOU AND GOVERNS YOUR USE OF AND ACCESS TO THE SERVICES BY YOU (the ‘CUSTOMER’), WHETHER IN CONNECTION WITH A PAID OR FREE TRIAL SUBSCRIPTION TO THE SERVICES. The purpose of this Agreement is to establish the terms and conditions under which the Customer may purchase or use the Services as described in an Online Order Quotation. This Agreement, including the Online Order Quotation, Service Agreement and Data Processing Agreement (“DPA”) constitutes the entire agreement between the Customer and PureClarity with regard to the Services. By accepting this Agreement, by accessing or using a Service, you agree to be bound by this Agreement.1. INTERPRETATION
1.1 The definitions and rules of interpretation in this clause apply in these Terms.Active SKUs: set of unique product variants each with a single price and currency or Stock Keeping Units (SKUs) each with a single price and currency that are live and available to view on the Customer’s Property. Analytics: set of Raw Data and Meta Data used by the PureClarity Software to determine relevance and personalized results. Authorised Users: those employees, agents and independent contractors of the Customer who are authorised by the Customer to use the Services and the Documentation. Base Plan: the starting Plan within the Subscription Model allocated to the Customer. Billing Date: the first day of each month. Business Day: a day other than a Saturday, Sunday or public holiday in England when banks in London are open for business. Campaign Email: an email campaign which the Customer broadcasts through a 3rd party email broadcast system that embeds a call to the Software to render Zones. Confidential Information: information that is proprietary or confidential and is either clearly labelled as such or identified as Confidential Information in clause 8.1. Contracted Processor: means a Subprocessor; Customer Segment: a group of similar Visitors identifiable by past and current behavioural activity for the purpose of providing personalised results. Content: the data inputted by the Customer, Authorised Users, or PureClarity on the Customer’s behalf for the purpose of using the Services or facilitating the Customer’s use of the Services, including but not limited to campaigns, product information, Visitor’s personal details, searchandising terms and merchandising graphics. Data: Collectively the Raw Data, Content and the Meta Data. Data Feed: product, brand, category and user data transmitted to the PureClarity Software. Data Storage: the storage of the Data and storage to hold a single image backup of such Data. Data Protection Laws: means EU Data Protection Laws and, to the extent applicable, the data protection or privacy laws of any other country; Documentation: the document made available to the Customer by PureClarity at www.pureclarity.com/docs which sets out a description of the Services and the user instructions for the Services. EEA: means the European Economic Area; EU Data Protection Laws: means EU Directive 95/46/EC, as transposed into domestic legislation of each Member State and as amended, replaced or superseded from time to time, including by the GDPR and laws implementing or supplementing the GDPR; Effective Date: the date upon which the Customer installs or otherwise accesses the PureClarity Software and/or PureClarity Services Free Trial: a period of time for the Customer to evaluate the PureClarity Software and PureClarity Services, free of charge, within the limits as set out on the PureClarity Website. Full Data Feed: complete set of the Customer’s product, brand, category and user data transmitted to the Software with up to a maximum of 4 per day, not exceeding 100MB per feed, additional data feeds will be charged at the prevailing rate. GDPR: means EU General Data Protection Regulation 2016/679; Language: means one of the languages on the list of available languages provided by the PureClarity Software. Meta Data: the aggregated data derived from analysing the Visitors’ behaviour. Normal Business Hours: 9.00 am to 5.00 pm local UK time, each Business Day. Online Quotation: the quotation, issued by PureClarity to the Customer, which details the Services to be provided, the limit allowances and the Subscription Fees, as amended from time to time in accordance with these Terms. Personal Data: has the meaning given to it in the Data Protection Laws; PCJS: means PureClarity JavaScript Snippet, which is installed on the Customer’s Property for the purpose of collecting Raw Data. Personalized Campaign: a merchandising campaign that is personalised for an individual and/or the Customer Segment. Platform Provisions: defined upper monthly limit allowances as detailed in the Order Online Quotation for number of Store Views, Languages, Staging Environment and Site Page Views per month. Product Delta: a feed of product data transmitted to the PureClarity Software that contains one or more product changes and represents a small percentage of a whole product data feed. Property: means any web page, app, or other online information technology property under the Customer’s control that sends data to the PureClarity Software. PureClarity: PureClarity Technologies Limited, a company incorporated and registered in England and Wales with company number 8872063 and whose registered office is at Unit 8, 10 Great North Way, York Business Park, York, YO26 6RB. PureClarity Software: the online PureClarity Software applications and products provided by PureClarity as part of the Services, known as PureClarity. PureClarity Website: means www.pureclarity.com and support.pureclarity.com. Raw Data: the initial tracked data collected by the PCJS. Services: the subscription services provided by PureClarity to the Customer under these Terms via “docs.pureclarity.com” or any other website notified to the Customer by PureClarity from time to time, as more particularly described in the Documentation, including the Support Services and Platform Provisions. Site: means a single instance of a the Customer’s website running under one domain name. Site Page View: the display of a web page on the site that contains the PCJS or a single Campaign Email. Staging Environment: an environment made available to the Customer for the purpose of developing and testing the integration of the Software with the Customer’s Property limited to 5,000 Site Page Views per month and restricted to the Customer’s IP address. Standard Contractual Clauses: is defined as agreement pursuant to the European Commission Decision of 5 February 2010 on standard contractual clauses for the transfer of personal data to processors established in third countries under the Regulation forming part of this DPA. Store View: A single view of a Site restricted to one Language but capable of supporting multiple currencies. Subprocessor: means any person appointed by or on behalf of PureClarity to process Personal Data on behalf of the Customer in connection with the Agreement. Subscription Fees: the subscription fees payable by the Customer to the Supplier for the Software at the Platform Provisions and Support Services, as set out in the Order Confirmation. Subscription Model: the collection of Subscription Plans based on upper monthly Site Page Views with associated Subscription Fees along with other Platform Provisions. Subscription Plan: one in a series of successive levels that define the maximum Site Page Views allowable within a month, each Subscription Plan having a subscription fee associated with it based on the prevailing Subscription Model. Subscription Term: has the meaning given in clause 3.1 (being the Initial Subscription Term together with any subsequent Renewal Periods). Success Manager: appointed representative of PureClarity to the Customer to handle all account enquires. Support Services: services relating to the hosting and user support of the PureClarity Software as outlined in the Support Policy. Support Policy: PureClarity’s policy for providing support in relation to the Services. Subscription Plan: one in a series of successive levels that define the maximum Site Page Views allowable within a month, each Subscription Plan having a subscription fee associated with it based on the prevailing Subscription Model. Terms: these terms and conditions, as amended from time to time in accordance with clause 11 (Variations). Visitor: a person who visits the Customer’s Property. Zone: means a placeholder on the Customer’s Property for the purposes of rendering personalised site search and personalised merchandising results generated by the Software. 1.2 The terms, “Commission”, “Controller”, “Data Subject”, “Member State”, “Personal Data”, “Personal Data Breach”, “Processing” and “Supervisory Authority” shall have the same meaning as in the GDPR, and their cognate terms shall be construed accordingly 1.3 Clause, schedule and paragraph headings shall not affect the interpretation of these Terms. 1.4 A person includes an individual, corporate or unincorporated body (whether or not having separate legal personality) and that person’s legal and personal representatives, successors or permitted assigns. 1.5 A reference to a company shall include any company, corporation or other body corporate, wherever and however incorporated or established. 1.6 Unless the context otherwise requires, words in the singular shall include the plural and in the plural shall include the singular. 1.7 Unless the context otherwise requires, a reference to one gender shall include a reference to the other genders. 1.8 Save where expressly stated otherwise within these Terms, a reference to a statute or statutory provision is a reference to it as it is in force as at the Effective Date. 1.9 Save where expressly stated otherwise within these Terms, a reference to a statute or statutory provision shall include all subordinate legislation made as at the Effective Date under that statute or statutory provision. 1.10 A reference to writing or written includes faxes and e-mail. 1.11 References to clauses and schedules are to the clauses and schedules of these Terms; references to paragraphs are to paragraphs of the relevant schedule to these Terms.