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Email Acceptable Use Policy

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Overview

This Acceptable Use Policy describes prohibited uses and bounce and complaint limitations of the PureClarity Personalised Email service and its Email Service Providers (the “Service”). The examples described in this Policy are not exhaustive.
We may modify this Policy at any time by posting a revised version on the PureClarity Support Center. By using the service or accessing the PureClarity Email System, you agree to the latest version of this Policy. If you violate the Policy we may suspend or terminate your use of the Service.

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Prohibited Content

You will not create content within the Service and distribute, publish or facilitate the sending of unsolicited mail or other messages, promotions, advertising, or solicitations (like “spam”), including commercial advertising and informational announcements.

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What You Cannot Send

Please don’t use PureClarity to send anything offensive, to promote anything illegal, or to harass anyone. You may not send:
  • Emails offering to sell illegal goods or services
  • Emails that violate CAN-SPAM Laws
  • Offensive or Harmful content
  • Infringing content
These restrictions help maintain the reputation and deliverability of the PureClarity email system for all users.

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Complaints and Bounces

We take email complaints and bounces seriously. As the Service is used by multiple organisations high bounce and complaint rates caused by individual applications could ultimately impact the deliverability of the system as a whole.

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Automatic Protection Measures

PureClarity attempts to automatically blacklist any email address that results in a bounce or a complaint.

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Rate Guidelines

As a guide we aim to keep bounce rates under 5% and complaints under 0.1%.

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Your Responsibilities

You must ensure that:
  1. Previously unsubscribed emails that you are aware of have been imported into the PureClarity Email System
  2. Any changes to a user’s email preferences are pushed to PureClarity using the PureClarity API or by regularly importing updates in the PureClarity administration console

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Best Practices for Compliance

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Maintain Clean Email Lists

  • Regular List Hygiene: Remove invalid and bounced email addresses
  • Double Opt-in: Use confirmed opt-in processes for new subscribers
  • Unsubscribe Management: Honor unsubscribe requests promptly
  • Data Synchronization: Keep PureClarity updated with preference changes

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Monitor Performance Metrics

  • Track Bounce Rates: Monitor and address high bounce rates immediately
  • Watch Complaint Rates: Keep complaint rates well below 0.1%
  • Regular Audits: Conduct periodic reviews of email performance
  • Responsive Action: Take immediate action on deliverability issues
  • CAN-SPAM Compliance: Ensure all emails follow CAN-SPAM requirements
  • GDPR Compliance: Respect data protection regulations
  • Local Laws: Follow applicable local and international email regulations
  • Industry Standards: Adhere to email marketing industry best practices

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Enforcement

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Violation Consequences

Violations of this policy may result in:
  • Warning notifications
  • Temporary service suspension
  • Permanent account termination
  • Legal action if applicable

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Reporting Violations

If you become aware of any violations of this policy, please report them to support@pureclarity.com.

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Policy Updates

This policy may be updated from time to time. Users will be notified of significant changes through:
  • Email notifications to account administrators
  • Updates posted in the PureClarity Support Center
  • In-app notifications when logging into the system
Regularly review this policy to ensure your email practices remain compliant with current requirements.

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Support and Guidance

If you have questions about this policy or need guidance on compliance:
  • Email: support@pureclarity.com
  • Documentation: Review our email marketing best practices guides
  • Consultation: Request compliance consultation for complex scenarios
Thank you for taking the time to read our Acceptable Use Policy. Version 1.1 – 21st April 2018