What are PureClarity Emails?
PureClarity allows you to send personalized emails to your visitors. PureClarity generates a snippet of code which you can paste into your email service provider, which will then be personalized to each visitor, taking into account their likes, dislikes and browsing history.Personalized emails typically see significantly higher engagement rates compared to generic email campaigns, as they show content specifically relevant to each recipient’s interests and behavior.
How to Create an Email Campaign
To create an email campaign, all you need to do is go into your Email section on the PureClarity admin. Select “Create new campaign” and give it a name. Select your email service provider – this is to ensure the recipient address is correct.
Campaign Configuration Steps
- Name Your Campaign: Choose a descriptive name for easy identification
- Select Email Service Provider: Ensure compatibility with your current email platform
- Choose Target Audience: Define which customers will receive the campaign
Adding Recommenders
Then, choose which recommenders you’d like to appear – up to three. You can edit the look and feel of the recommenders using the style editor. Go ahead and click “preview” to check out what they’ll look like.
Using multiple recommenders in a single email (up to 3) allows you to show different types of personalized content, such as “Recently viewed items,” “Recommended for you,” and “Best sellers.”
Publishing and Implementation
Once they’re looking the way you want them to, you can publish the snippet which will generate the code for you. Copy and paste that into your email service provider, and you’re good to go!Email Personalization Features
Dynamic Product Recommendations
- Recently Viewed: Show products the customer recently browsed
- Recommended for You: AI-powered recommendations based on behavior
- Frequently Bought Together: Cross-sell related products
- Best Sellers: Popular products in relevant categories
Behavioral Targeting
- Purchase History: Recommend based on previous purchases
- Browsing Behavior: Target based on pages visited and time spent
- Cart Abandonment: Re-engage customers who left items in their cart
- Category Preferences: Show products from preferred categories
Advanced Personalization
- Dynamic Content: Content changes based on customer segment
- Real-time Updates: Recommendations update based on latest behavior
- Multi-currency Support: Show prices in customer’s preferred currency
- Responsive Design: Optimized for all email clients and devices
Email Service Provider Integration
Supported Platforms
PureClarity integrates with major email service providers including:- Mailchimp
- Klaviyo
- Campaign Monitor
- Constant Contact
- Custom ESP integration available
Implementation Process
- Generate Code Snippet: Create personalized email content in PureClarity
- Copy Generated Code: Get the HTML snippet from PureClarity
- Paste into ESP: Add the code to your email template
- Test and Send: Preview and distribute your personalized campaign
Best Practices
Campaign Optimization
- A/B Test Recommenders: Try different recommendation types to see what works best
- Segment Your Audience: Use customer segments for more targeted campaigns
- Monitor Performance: Track engagement rates and adjust accordingly
- Optimize Send Times: Test different sending schedules for maximum impact
Content Strategy
- Mix Recommendation Types: Combine different recommender types for variety
- Update Regularly: Keep email templates fresh with new designs
- Mobile Optimization: Ensure emails look great on all devices
- Clear Call-to-Actions: Make it easy for customers to click through to products
Performance Tracking
PureClarity provides comprehensive analytics for email campaigns:- Open Rates: Track how many recipients open your emails
- Click-through Rates: Monitor engagement with recommended products
- Conversion Rates: Measure sales generated from email campaigns
- Revenue Attribution: See the direct revenue impact of personalized emails
Email analytics integrate with your overall PureClarity analytics dashboard, providing a complete view of how email campaigns contribute to your personalization strategy.
Next Steps
Once you’ve set up your email campaigns, explore our Analytics Overview to understand how to measure and optimize your email marketing performance.Start with simple product recommendation emails, then gradually add more sophisticated personalization as you become familiar with the platform and see results from your initial campaigns.