Complete guide to PureClarity’s personalized email marketing features, including campaign creation, recommender integration, and email service provider setup
PureClarity allows you to send personalized emails to your visitors. PureClarity generates a snippet of code which you can paste into your email service provider, which will then be personalized to each visitor, taking into account their likes, dislikes and browsing history.
Personalized emails typically see significantly higher engagement rates compared to generic email campaigns, as they show content specifically relevant to each recipient’s interests and behavior.
To create an email campaign, all you need to do is go into your Email section on the PureClarity admin. Select “Create new campaign” and give it a name. Select your email service provider – this is to ensure the recipient address is correct.
Then, choose which recommenders you’d like to appear – up to three.You can edit the look and feel of the recommenders using the style editor. Go ahead and click “preview” to check out what they’ll look like.
Using multiple recommenders in a single email (up to 3) allows you to show different types of personalized content, such as “Recently viewed items,” “Recommended for you,” and “Best sellers.”
Once they’re looking the way you want them to, you can publish the snippet which will generate the code for you. Copy and paste that into your email service provider, and you’re good to go!
PureClarity provides comprehensive analytics for email campaigns:
Open Rates: Track how many recipients open your emails
Click-through Rates: Monitor engagement with recommended products
Conversion Rates: Measure sales generated from email campaigns
Revenue Attribution: See the direct revenue impact of personalized emails
Email analytics integrate with your overall PureClarity analytics dashboard, providing a complete view of how email campaigns contribute to your personalization strategy.
Once you’ve set up your email campaigns, explore our Analytics Overview to understand how to measure and optimize your email marketing performance.
Start with simple product recommendation emails, then gradually add more sophisticated personalization as you become familiar with the platform and see results from your initial campaigns.