Campaigns in PureClarity are where you set up the personalised experiences your customers will see when they visit your site.

Each campaign consists of:

You also choose the order that campaigns are tried in for each zone. PureClarity tries each campaign in turn to see if the user is able to see it. This means you can create targeted campaigns for specific customer groups and have a "fallback" campaign that everyone else sees.

PureClarity records which content customers interact with. Products clicked on in our recommendations and then purchased increase the click total on your site. You can configure what happens when a customer clicks on content, such as adding a user to an audience.

You can find out more about campaigns in the following articles:

Campaign List - the list of all your campaigns

Creating a Campaign - how to create and edit campaigns

Recommender Campaigns - specific guidance for showing product recommendations

Campaign Preview and Settings - how to set up the different types of content such as collages and slideshows

Campaign Attribution and Click Total - how PureClarity handles customers interacting with content