Campaigns
Campaign Overview
Understanding PureClarity campaigns and how they deliver personalized experiences to your customers
Campaigns in PureClarity are the foundation of personalized customer experiences on your website. They define what content your visitors see, when they see it, and how it’s targeted to specific customer groups.
Campaign Components
Each campaign consists of four key elements:1. Location (Zone)
Where the campaign displays on your site using zones - designated areas like headers, sidebars, or product pages.2. Audience (Segment)
Who sees the campaign through customer segments - groups based on behavior, demographics, or purchase history.3. Timing
When the campaign appears - schedule campaigns for specific dates, times, or triggered by customer actions.4. Content
What customers see - the actual personalized content, recommendations, banners, or custom HTML.Campaigns work together in a priority system. PureClarity evaluates each campaign in order until it finds one the customer qualifies for, ensuring everyone sees relevant content.
Campaign Performance Tracking
PureClarity automatically tracks customer interactions with your campaigns:- Click tracking on recommendations and content
- Conversion attribution when clicked products are purchased
- Performance metrics to optimize campaign effectiveness
- Audience actions like adding users to specific segments based on interactions
Use click totals and conversion data to identify your most effective campaigns and replicate successful strategies across other zones.
Campaign Types and Use Cases
Product Recommendations
- Cross-sell and upsell opportunities
- “Customers who viewed this also bought”
- Personalized product discovery
Content Personalization
- Targeted promotional banners
- Seasonal campaign messaging
- Customer-specific offers
Behavioral Triggers
- Exit-intent popups
- Cart abandonment recovery
- Browse abandonment follow-ups
Related Campaign Resources
Explore these guides to master campaign creation and optimization:
- Campaign List - Managing and organizing all your campaigns
- Creating a Campaign - Step-by-step campaign creation process
- Recommender Campaigns - Specialized guidance for product recommendations
- Campaign Preview and Settings - Content configuration and display options
- Campaign Attribution and Click Total - Understanding customer interaction analytics