The Campaign List provides a complete overview of where each campaign appears, who sees it, and how it’s performing across all zones and customer segments.
Getting Started with Campaigns
First-Time Setup
If you haven’t created any campaigns yet, PureClarity offers automated campaign creation options tailored to your e-commerce platform: Automated setup benefits:- Platform-optimized campaigns: Pre-configured for your specific e-commerce system
- Multi-page coverage: Campaigns for homepage, product pages, cart, and category pages
- Immediate functionality: Ready-to-use recommendations with no additional configuration
Start with 1-2 recommendation campaigns to test performance before scaling to full site coverage.
Campaign Types Available
Embedded Recommender Campaigns- Integration: Appear seamlessly within your site’s existing design
- Placement: Display in zones automatically added to your pages
- Customization: Zones can be repositioned based on your design preferences
- User experience: Natural integration with site content flow
- Position: Appear at bottom of pages as overlay content
- Advantage: No site design modifications required
- Visibility: Always visible to customers regardless of page scroll
- Engagement: Higher visibility can increase customer interaction rates
Floating campaigns are ideal for stores that want personalization without altering existing page layouts.
Campaign List Interface
List View Organization
The campaign list displays essential information for quick management:| Column | Information | Purpose |
|---|---|---|
| Location | Shows target zones and pages | Quick identification of campaign placement |
| Audience | Displays target customer segments | Understanding campaign reach |
| Content Type | Indicates campaign content category | Content strategy overview |
| Status | Published/unpublished with toggle control | Real-time campaign activation |
| Actions | Edit, duplicate, delete options | Campaign management tools |
Filtering and Search
Available filters:- By page type: Homepage, product pages, cart, category pages
- By zone: Filter campaigns for specific zones
- By tag: Group campaigns by season, goal, or marketing type
- By status: Active, inactive, or scheduled campaigns
- By segment: Campaigns targeting specific customer groups
Use tags consistently to group related campaigns (e.g., “BlackFriday2024”, “NewCustomers”, “HighValue”) for easier performance analysis.
Campaign Priority and Ordering
For each zone, campaigns are listed in the order PureClarity evaluates them: Priority determination:- Segment matching: Most specific audience targeting
- Time sensitivity: Limited-time campaigns take precedence
- Performance history: Higher-performing campaigns get priority
- Manual ordering: Custom arrangement through drag-and-drop
Campaign order directly affects what customers see. Higher-priority campaigns will display when multiple campaigns target the same zone and segment.
Campaign Management Actions
Quick Actions
Toggle Campaigns On/Off- Instant control: Enable or disable campaigns without editing
- A/B testing: Quickly switch between campaign variants
- Emergency stops: Immediately pause underperforming campaigns
- Seasonal activation: Turn seasonal campaigns on/off as needed
- Multiple selection: Manage several campaigns simultaneously
- Status changes: Enable/disable multiple campaigns at once
- Tag applications: Apply tags to multiple campaigns for organization
- Performance analysis: Compare selected campaigns side-by-side
Individual Campaign Actions
Edit Campaign- Content modification: Update templates, targeting, and settings
- Audience adjustment: Refine customer segments and targeting
- Scheduling changes: Modify start/end dates and time restrictions
- Performance optimization: Adjust based on analytics insights
- Template copying: Create variations of successful campaigns
- Multi-zone deployment: Use same content across different locations
- A/B testing setup: Create campaign variants for testing
- Quick iteration: Build on proven campaign structures
- Permanent removal: Completely remove campaigns and associated data
- Analytics retention: Historical performance data remains available
- Confirmation required: Prevents accidental deletion
- Immediate effect: Changes take effect across all pages instantly
Performance Monitoring
Real-Time Status Indicators
Campaign Health Metrics:- Active status: Green indicators for running campaigns
- Performance alerts: Yellow indicators for campaigns needing attention
- Error states: Red indicators for campaigns with issues
- Scheduling status: Blue indicators for future-scheduled campaigns
Quick Performance Preview
Key metrics visible in list:- Click-through rates: Customer engagement levels
- Conversion rates: Purchase completion from campaign interactions
- Revenue attribution: Direct sales impact from each campaign
- Impression counts: How often campaigns are displayed
Detailed performance analytics are available in the Analytics section for comprehensive campaign analysis.
Organization Best Practices
Tagging Strategy
Recommended tag categories:- Seasonal: “Holiday2024”, “Summer”, “BackToSchool”
- Purpose: “Upsell”, “CrossSell”, “Retention”, “Acquisition”
- Performance: “HighPerformer”, “Testing”, “Champion”
- Product focus: “Electronics”, “Apparel”, “NewProducts”
Campaign Naming Conventions
Effective naming patterns:[Zone]-[Audience]-[Content]-[Date]- Example:
HP-NewCustomers-TrendingProducts-Dec2024 - Include purpose and target for quick identification
- Use consistent abbreviations across campaigns
Regular Maintenance
Weekly tasks:- Performance review: Check underperforming campaigns
- Audience optimization: Refine targeting based on engagement
- Content freshness: Update recommendations and content
- Seasonal adjustments: Activate/deactivate time-sensitive campaigns
- Complete performance analysis: Deep dive into campaign metrics
- Strategy adjustment: Modify approach based on trends
- New campaign planning: Develop upcoming seasonal campaigns
- Archive cleanup: Remove outdated or unsuccessful campaigns
Advanced Management Features
Campaign Dependencies
Zone relationships: Understanding how campaigns interact within shared zones Segment overlap: Managing campaigns that target similar audiences Content conflicts: Avoiding duplicate or competing recommendations Performance cannibalization: Ensuring campaigns complement rather than competeAutomation Rules
Auto-activation: Campaigns that turn on/off based on inventory or events Performance thresholds: Automatic pausing of low-performing campaigns Seasonal triggers: Time-based activation for recurring campaigns Inventory-based control: Campaign status linked to product availabilityTroubleshooting Common Issues
Campaign not displaying:- Verify zone configuration on target pages
- Check audience segment criteria
- Confirm campaign is published and active
- Review scheduling settings for current date/time
- Analyze audience targeting specificity
- Review content relevance to target segment
- Check campaign placement and priority
- Compare with similar successful campaigns
- Review campaign priority ordering
- Check for overlapping audience segments
- Verify zone capacity and layout
- Test different time schedules to avoid conflicts