Campaign List Management

The Campaign List is your central hub for managing all personalization campaigns across your site. Access it by clicking Campaigns in the main menu to view, organize, and control all active and inactive campaigns.

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Getting Started with Campaigns

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First-Time Setup

If you haven’t created any campaigns yet, PureClarity offers automated campaign creation options tailored to your e-commerce platform: Automated setup benefits:

• Platform-optimized campaigns: Pre-configured for your specific e-commerce system
• Multi-page coverage: Campaigns for homepage, product pages, cart, and category pages
• Immediate functionality: Ready-to-use recommendations with no additional configuration

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Campaign Types Available

Embedded Recommender Campaigns

• Integration: Appear seamlessly within your site’s existing design
• Placement: Display in zones automatically added to your pages
• Customization: Zones can be repositioned based on your design preferences
• User experience: Natural integration with site content flow

Floating Recommender Campaigns

• Position: Appear at bottom of pages as overlay content
• Advantage: No site design modifications required
• Visibility: Always visible to customers regardless of page scroll
• Engagement: Higher visibility can increase customer interaction rates

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Campaign List Interface

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List View Organization

The campaign list displays essential information for quick management:

Column	Information	Purpose
Location	Shows target zones and pages	Quick identification of campaign placement
Audience	Displays target customer segments	Understanding campaign reach
Content Type	Indicates campaign content category	Content strategy overview
Status	Published/unpublished with toggle control	Real-time campaign activation
Actions	Edit, duplicate, delete options	Campaign management tools

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Filtering and Search

Available filters:

• By page type: Homepage, product pages, cart, category pages
• By zone: Filter campaigns for specific zones
• By tag: Group campaigns by season, goal, or marketing type
• By status: Active, inactive, or scheduled campaigns
• By segment: Campaigns targeting specific customer groups

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Campaign Priority and Ordering

For each zone, campaigns are listed in the order PureClarity evaluates them: Priority determination:

1. Segment matching: Most specific audience targeting
2. Time sensitivity: Limited-time campaigns take precedence
3. Performance history: Higher-performing campaigns get priority
4. Manual ordering: Custom arrangement through drag-and-drop

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Campaign Management Actions

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Quick Actions

Toggle Campaigns On/Off

• Instant control: Enable or disable campaigns without editing
• A/B testing: Quickly switch between campaign variants
• Emergency stops: Immediately pause underperforming campaigns
• Seasonal activation: Turn seasonal campaigns on/off as needed

Bulk Operations

• Multiple selection: Manage several campaigns simultaneously
• Status changes: Enable/disable multiple campaigns at once
• Tag applications: Apply tags to multiple campaigns for organization
• Performance analysis: Compare selected campaigns side-by-side

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Individual Campaign Actions

Edit Campaign

• Content modification: Update templates, targeting, and settings
• Audience adjustment: Refine customer segments and targeting
• Scheduling changes: Modify start/end dates and time restrictions
• Performance optimization: Adjust based on analytics insights

Duplicate Campaign

• Template copying: Create variations of successful campaigns
• Multi-zone deployment: Use same content across different locations
• A/B testing setup: Create campaign variants for testing
• Quick iteration: Build on proven campaign structures

Delete Campaign

• Permanent removal: Completely remove campaigns and associated data
• Analytics retention: Historical performance data remains available
• Confirmation required: Prevents accidental deletion
• Immediate effect: Changes take effect across all pages instantly

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Performance Monitoring

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Real-Time Status Indicators

Campaign Health Metrics:

• Active status: Green indicators for running campaigns
• Performance alerts: Yellow indicators for campaigns needing attention
• Error states: Red indicators for campaigns with issues
• Scheduling status: Blue indicators for future-scheduled campaigns

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Quick Performance Preview

Key metrics visible in list:

• Click-through rates: Customer engagement levels
• Conversion rates: Purchase completion from campaign interactions
• Revenue attribution: Direct sales impact from each campaign
• Impression counts: How often campaigns are displayed

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Organization Best Practices

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Tagging Strategy

Recommended tag categories:

• Seasonal: “Holiday2024”, “Summer”, “BackToSchool”
• Purpose: “Upsell”, “CrossSell”, “Retention”, “Acquisition”
• Performance: “HighPerformer”, “Testing”, “Champion”
• Product focus: “Electronics”, “Apparel”, “NewProducts”

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Campaign Naming Conventions

Effective naming patterns:

• [Zone]-[Audience]-[Content]-[Date]
• Example: HP-NewCustomers-TrendingProducts-Dec2024
• Include purpose and target for quick identification
• Use consistent abbreviations across campaigns

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Regular Maintenance

Weekly tasks:

• Performance review: Check underperforming campaigns
• Audience optimization: Refine targeting based on engagement
• Content freshness: Update recommendations and content
• Seasonal adjustments: Activate/deactivate time-sensitive campaigns

Monthly tasks:

• Complete performance analysis: Deep dive into campaign metrics
• Strategy adjustment: Modify approach based on trends
• New campaign planning: Develop upcoming seasonal campaigns
• Archive cleanup: Remove outdated or unsuccessful campaigns

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Advanced Management Features

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Campaign Dependencies

Zone relationships: Understanding how campaigns interact within shared zones Segment overlap: Managing campaigns that target similar audiences Content conflicts: Avoiding duplicate or competing recommendations Performance cannibalization: Ensuring campaigns complement rather than compete

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Automation Rules

Auto-activation: Campaigns that turn on/off based on inventory or events Performance thresholds: Automatic pausing of low-performing campaigns Seasonal triggers: Time-based activation for recurring campaigns Inventory-based control: Campaign status linked to product availability

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Troubleshooting Common Issues

Campaign not displaying:

• Verify zone configuration on target pages
• Check audience segment criteria
• Confirm campaign is published and active
• Review scheduling settings for current date/time

Low performance:

• Analyze audience targeting specificity
• Review content relevance to target segment
• Check campaign placement and priority
• Compare with similar successful campaigns

Display conflicts:

• Review campaign priority ordering
• Check for overlapping audience segments
• Verify zone capacity and layout
• Test different time schedules to avoid conflicts

The Campaign List serves as your command center for personalization strategy, providing the tools and insights needed to optimize customer experiences and drive revenue growth across your entire site.