The Magento 2.x plugin can send 5 different types of data feeds to PureClarity. Each feed serves a specific purpose in powering personalization and recommendations.

​
Product Feed

Contains data for all visible and enabled products in your store. What’s included:
  • All product attributes
  • Default pricing information
  • Product relationships and configurations
  • Inventory status
  • Product images and media
Only products that are visible in catalog and enabled will be included in the feed. Hidden or disabled products are automatically excluded.

​
Category Feed

Contains data for all visible and enabled categories in your store. What’s included:
  • All category attributes
  • Category hierarchy and relationships
  • Category images and descriptions
  • URL keys and navigation data
This feed helps PureClarity understand your store’s structure and enables category-based recommendations and filtering.

​
User Feed

Contains data for all registered Magento customers within your store. What’s included:
  • Basic customer information
  • Customer groups and segments
  • Registration dates
  • Account status
This data enables customer segmentation within PureClarity, allowing for personalized experiences based on customer attributes.

​
Brand Feed

When enabled, this feed sends brand information for your products. Requirements for activation:
  • Brand name (required)
  • Brand image (required for full functionality)
What’s included:
  • Brand names and identifiers
  • Brand images and logos
  • Brand descriptions and metadata
Brands can also represent vendors or manufacturers. A complete brand setup (name + image) activates brand recommenders and enhanced search functionality in PureClarity.
For setup instructions, see Enabling the Brand Feed.

​
Order History Feed

Contains historic order data from the last 12 months. What’s included:
  • Customer purchase history
  • Product associations and purchase patterns
  • Order values and frequencies
  • Customer-product relationships
Orders should only be imported once. If orders are imported a second time, they are automatically dropped by the system to prevent data duplication.
Purpose: This feed provides crucial data for:
  • Activating personalization algorithms
  • Training recommendation engines
  • Understanding purchase patterns
  • Associating buying activities to customers
The order history feed is essential for “cold start” scenarios, giving PureClarity historical context to begin providing accurate recommendations immediately.

​
Feed Management

All feeds can be managed through:
  • Automatic scheduling (nightly at 3am)
  • Real-time updates (via indexing)
  • Manual execution (on-demand)
For more information about when feeds run, see When Data Feeds Run. To monitor feed status and troubleshoot issues, see Feed Status Guide.